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Giving Away Too Much During Your Sales Process

chala

When my third client this week complained about the fear of a prospect taking their entire recommendation and going to a competitor to better the price by using the same solution, I decided to write this article. It is a very real thing and a deal killer to give away too much during the sales… continue reading »

58% Buyers Talk Price First

chala

Jenny was having her first meeting with the buyer for the large IT company she’d been courting for over a year! It had taken a long time to get this meeting and she was over the moon. She went in, expecting to talk about the product, their impeccable service and customer satisfaction. Well things didn’t… continue reading »

Power of Emotional vs.Transactional Sales

chala

Kenny was excited. He had a new sales prospect who he was speaking to in a few minutes about buying his coaching services. The prospect had seemed very interested and had booked a call without hesitation after meeting at a networking event. Now it was up to Kenny to close the deal. The call started… continue reading »

80% of Kids Want To Be Entrepreneurs

chala

Say ‘hello’ to the young generation of entrepreneurs. By the way: it’s almost EVERYONE. Look at this Gallup survey about kids in grades 5 to 12. In the study, researchers found that 77% wanted to be their own boss, 45% wanted to start their own business, and 42% wanted to invent something that changes the… continue reading »

Cold Email Mistakes

chala

Should you even be writing cold emails? Well the statistics say yes. Email usage is going to increase by almost a Billion users by 2022 and the ROI is great. For every $1 you spend on email marketing, you get a whopping $32 back! That number is strangely $49 for direct mail in comparison, but… continue reading »

Does Look-At-Me Marketing Work?

chala

As I was rehearsing to do my speech this weekend at the Harvard Club of Boston, I saw a fascinating post by a business guru that really triggered my mind. In the middle of my heart palpitations prepping for my own Look-at-me-marketing opportunity, I had a giant Oprah “a-ha” moment. It’s About Me Not You… continue reading »

How Trust turned a $60 luggage repair into a $600 purchase

chala

I teach about how to gain Trust in the sales and marketing process all the time. After all, it’s the elusive elephant in the room that’s missing in every sales conversation that doesn’t convert. Well, I saw it used to mastery this week and I couldn’t help but share it with my community in the… continue reading »

The Disney Magic

chala

After speaking at the first ever Disney Institute’s Women’s Leadership Summit, I got a chance to truly glimpse the Disney Magic. As a business consultant and Mom, I was fascinated to see the business end of Disney in action. What I saw was astounding.Here are just a few reasons why I think Disney is such… continue reading »

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