Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet.  AI is transforming B2B sales faster than you can say “algorithm”  Here are the key areas of impact:

  1. Personalization on steroids

  2. 24/7 chatbots and virtual assistants

  3. Predictive analytics (crystal ball, anyone?)

  4. Sales process automation

  5. Proactive customer support

  6. Data-driven decision making

Here’s the kicker: 86% of B2B buyers already can’t tell vendors apart. AI’s gonna make that worse!

Just like in my favourite movie of all time, The Terminator, you’re competing against machines that never sleep. That can be daunting. Other issues with competing against AI is that it can analyze millions of data points in seconds,, automated systems are handling everything from lead gen to follow-ups and you have to face the choice of using your gut instincts vs. predictive algorithms. Tough battle, folks

In the end, the risk is  becoming just another face in the AI-powered crowd

I have a plot twist for you, AI’s weakness is your strength! Here are things that AI lacks:

  1. True creativity

  2. Emotional intelligence

  3. Ability to tell compelling stories

  4. Genuine human connection

Therefore, your mission is to use AI to enhance your humanity, not replace it. Remember: In the land of the bland, the one with personality is king (or queen!)

1. Hyper-Personalized Positioning

   – Use AI for data gathering

   – Apply human creativity for unique market positioning

   – Stand out like a unicorn at a horse show!

2. Story-Driven Automation

   – Set up AI systems that tell your brand story

   – Build real connections, not just send emails

   – Make your audience feel like you’re speaking to their soul

3. Predictive Relationship Building

   – Leverage AI’s predictive powers

   – Meet needs with a personal touch

   – Be the mind reader your clients always wanted

The AI revolution waits for no one, folks! Your competitors are already gearing up, but don’t panic – nobody can replace human connection and creativity. I stand by that. Remember: In a world of artificial intelligence, be authentically brilliant.

Want to reposition your messaging to grow your leads? Follow me on Twitter, friend me on Facebook, watch my Podcast on YouTube or connect with me on LinkedIn –and let’s talk.