I got a call on a Sunday afternoon last week. It was from my old university. The person who was calling was young and had a thick accent I could barely understand. Because she was calling from my university and it’s been a few decades since I had anything to do with them, I knew… continue reading »
Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the exercise of figuring out the… continue reading »
Like every single coach I have ever met in my life, Carol was positioning herself as a leadership coach when we first met. When I dug deeper and asked her to look at the biggest problem she’s ever solved and what industry that client was in, all the answers were there. Her marketing strategy and… continue reading »
Confused minds don’t buy. When I first heard Jas’ elevator pitch during a networking event and again in the podcast, I couldn’t understand if he was an accountant, a bookkeeper or a financial consultant. Through our session, we were able to not only get him to a specialty but also a very specific vertical industry…. continue reading »
Michele’s initial pitch was all about the way her products made people feel. While I’m all about bringing emotion to marketing, it was too generic for my taste. Any time you start a pitch by targeting an entire gender, watch out because you’re being too general. Remember, in my coaching, I always want clients to… continue reading »
Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private school solves, Julie was able to tie it into… continue reading »
Joan has been a friend for over a year. I knew of her deep confusion and struggle surrounding conveying her value to her prospects. In this powerful podcast segment, you can see her move quickly through my laser questions to focus on her target and to start considering framing her business in terms of what… continue reading »
Jeannette was my first brave guest who signed up to have her pitch polished. We had met years ago when I was speaking at her industry conference. Then she got on my newsletter list and was one of the first people to sign up for the live debut filming of my podcast. When she first… continue reading »
An estimated 90 million Americans listen to at least one podcast each month, according to Edison Research. But that’s not why I did it. Here are the lessons that I learned along the way to birthing this idea of podcasting. Clear The Blocks I knew from my own coaches and people in my industry that I look… continue reading »
Well, as I just turned 50, I should probably qualify ‘old’ before I upset too many people. A 2019 research showed that 60% of people who start small businesses are between the ages of 40 and 60. There are so many implications for selling and marketing to these people that I just had to put… continue reading »
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