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Ignored B2B Seller Habits That Win
What do top B2B sales reps do differently than others? LinkedIn and Ipsos Research analyzed over 2000 sales reps and found out. They termed something called "deep sales" habits vs. "shallow sales" habits, referring to the extent of the effort that sales reps go to...
Grew Their LinkedIn Presence by 84% in 6 Months
If a prospect sees your content on LinkedIn, research says that they are 6 times more likely to buy from you. Given its importance, my eyebrows raised to see that content creation digital marketing powerhouse Hubspot was in the news with their success in this...
6 Reasons An Executive Will Take Your Call
1. They Recognize The Name You Dropped Sales emails with subject lines that included the name of a family member, a friend or a colleague close almost 10x more than cold emails. Warming up a lead with a name drop is a huge reason why busy execs who are flooded with...
Can’t Land Sales Meetings? Your Positioning Is Not Working
Getting new leads is the number one business challenge of all small business owners. They are pretty good at closing the deal once they can get in front of decision makers but they are stumped about how to get more meetings. After trying LinkedIn bots, sales...
97% Buyers Buy On Testimonials
Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It's no different in B2B buying. In this world, testimonials and reviews are the second most important...
Is Cold Calling Dead?
Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes,...
6 Ways To Start a Presentation To Wow
Recently I did a post on the fact that buyers bounce from your presentation in 15 seconds. How do you stop them in their tracks and make them pay attention from the start? Say Something Controversial As the hallmark of best-in-class speeches, TED talks provide a...
15s For Buyers To Ignore A Presentation
Having written a book called "How to Make Anyone Like You in 7s or Less", I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to 'bounce', ie. ignore it. Here are some other eye-popping stats from a recent...
Marketing Mistake 85: Not Vetting Agencies Before Hiring
Naked Marketing Podcast with Guest, Jules & Stace Jules and Stace are the married owners of OME (Oceans, Mountains, and Earth) Gear. They first started by working with the original design of Jules’ parents of a multi-functional outside chair and then improving...
Swag That Sells
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a...
Marketing Mistake 84: Not Committing To a Specific Niche
Naked Marketing Podcast with Guest, Scott Anderson Scott Anderson is a professional business coach, serial entrepreneur, and owner of Double Dare Coaching – a unique coaching business that specifically works with high-level executives who are currently suffering...
Marketing Mistake 83: Pestering My Competitors’ LinkedIn Connections
Naked Marketing Podcast with Guest, Anca Trifan It was such a pleasure to speak with Anca Trifan, the CEO of Tree-fan Events, even though she was recovering from a head cold during the podcast and was still coughing. All the same, she imparted such valuable...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
