I was almost gleeful when I came upon this quote in an article about “How to Sell Better in 13 Simple Words” in Inc magazine. When I read that a famous speaker who makes 6-figures with every talk said the same thing about brevity and clarity making you more hireable, I almost cried with happiness…. continue reading »
I really liked Ellen. I truly thought she was funny and kind and brave. Little did I or the world know that she was sometimes the queen of ‘not-so-nice’. As a consumer, I was disappointed. But as a marketer, I’m fascinated by what’s happening to one of the most powerful brands in America as her… continue reading »
I’ve said goodbye to the stages and crowded networking rooms thanks to a pesky little virus you may have heard of. Since then, I’ve hired a new coach and social sellers to change my prospect funnels to online ones. It’s been quite the experience, let me tell you. I’m Not Dressed From my Linkedin prospecting,… continue reading »
I was recently in one of the most frenzied and yet best organized networking experiences of my life. In lockdown. A virtual conference networking on Zoom. Then I understood why this lockdown was good for everyone’s elevator pitch. Here’s the story.. Lightning Speed Networking All participants were placed into Zoom break-out rooms 5 at a… continue reading »
I went on a tiny little podcast called Entrepreneurs On Fire a few months ago. It was a big one. It had 1 Million downloads per month. I knew it would be big for my business but I didn’t know it would be painful. Best Laid Plans My team and I had built a great… continue reading »
What, if anything should your brand say about George Floyd right now? Should you say something and risk the ire of people who are in great pain and resentment? Should you ignore the outpouring of emotion? It’s a conundrum that I had to face as a blue-eyed, blond, Caucasian, Canadian business owner with an African-American… continue reading »
Social Distance Marketing: How to Thrive in the Crazy World of Self-Isolation with Chala Dincoy A former corporate slave, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to successfully sell to corporations. Listen Here Resource Master Your Elevator Pitch and Niche with… continue reading »
I loved reading about these amazing brick and mortar businesses who took a virtual approach to selling. I wanted to share them with you in this week’s post. Who Needs Gyms Anyway As a pre-covid gym rat, I would have rather not worked out for days if I couldn’t get to the gym. And I… continue reading »
Yep, that’s what a new McKinsey Covid B2B Decision Maker study is pretty much indicating. The stats are staggering and you’ll be drinking the digital coolAid once you’ve read them. Spends Dropping Faster Than The Speed of Light 50% of spending is projected to drop in every single industry with banking and insurance being the… continue reading »
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