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Stop Phoning Prospects (unless you know them)

chala

I never thought I would ever say this in my life but a phone call I got yesterday changed my mind about calling prospects you don’t have a basic relationship with (ie. they recognize your name when you tell them who you are). Here’s what you can learn from my strange experience. Creepy Factor A… continue reading »

Super-Niching a Giant

chala

I’ve been asked to do a training for giant sized B2B companies that have close to a Billion Dollars in revenue about helping their sales grow. Of course, the only thing I’m always talking about over and over, year after year is the whole concept of super-niching. But does it apply to giant corporations? How… continue reading »

Text This To Yourself to Make Your 2021 Goals

chala

Worried about not making your 2021 goals? You should be. Famously 80% of new year’s resolutions fail. I’m sure that’s no surprise to you. How about if I could give you a scientifically proven way to make sure that you’re in the 20% of the achievers? Pretty good, right? Well then, read on. Procrastination Yes,… continue reading »

Need Cash Now? Stop Marketing

chala

A business owner I was speaking to this week was bemoaning the lack of new clients due to covid. He had been working like crazy, doing everything his online coaching program told him to do. And here’s why he was getting nowhere and how you can shift things around for your business if you’re in… continue reading »

Brands People Loved More During Covid

chala

A new research by brand agency MBLM revealed how people fell more in love with certain brands after covid. The study was called the Brand Intimacy Covid Study. Why should we give a rip? Because apparently people are willing to pay 20% more for a brand that has a higher intimacy rating. That’s not all… continue reading »

I’m Selling My Failures

chala

I loved this concept I heard from my coach Kelly Roach. I have failed and failed over and over again so that my clients don’t have to. You are buying a short-cut over all those years and dollars and heartache of trial and error. Here are my failures that you’re buying. Failed Generalist When I… continue reading »

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