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71% of B2B Buyers Have Lost Trust in Your Messaging (Here’s Why and How to Fix It)
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...
5 Cringe-Worthy Networking Mistakes Killing Your B2B Sales (I Made All of Them)
I just got back from the Women’s President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty –...
The Emotional Levers That Make Clients Stay 59% Longer (Backed by Research)
I just attended the Women’s President Organization conference in Fort Lauderdale with hundreds of multi-million dollar women business owners who’ve sustained success for decades regardless of what’s happening in the economy. The biggest reminder...
How a Gym Owner Hit the Top 1% in America’s Most Saturated Industry
I’ve been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated – gyms on every corner, anyone can get certified, most trainers end up needing...
How to Position on Your Competitor’s Weakness (And Why 86% of Buyers Can’t Tell You Apart)
I’ve been helping clients do repositioning for almost two decades now. The lack of differentiator is the number one reason you can’t unseat whoever’s already doing similar things in an organization you’re trying to get into. 86% of buyers...
75% of B2B Buyers Are Running Back to Humans (Good News for Those of Us Scared of AI)
The FOMO Is real, but here’s why you can breathe: I’ve been watching every AI presentation, listening to podcasts projecting dangers of AI, and I’ve been in that group of small businesses afraid to be left behind. I have FOMO – fear of...
How to Win Multi-Million Dollar RFPs: Secrets From a $3M Win
Interview with Kym Insana, President & Founder of Always on Digital I’m thrilled to have one of my favorite people here – Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She’s sharing the secrets to her success....
Why Your B2B Leads Never Convert (And the Simple Fix)
I’ve been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they’re not converting at a high enough level. A lot of B2B leads never convert because...
How to Unseat Corporate Giants When Nobody Inside Knows Your Name
You’re fighting against The Incumbent Advantage. I’ve met hundreds of $3-15 million B2B service CEOs in private executive roundtables discussing the same challenge: how do you unseat a giant corporate competitor already on the inside when nobody knows...
How To Look Bigger Without Lying About Your Company Size
For years running executive roundtables with $3-15 million B2B service CEOs, their biggest frustration is looking too small to Fortune 500 prospects. After 18 years buying services for Pepsi, Pizza Hut, and Frito-Lay, here’s the truth: corporate buyers...
Stop Spending Another Dollar on Marketing Until You Read This
Constant Contact just dropped research that should terrify every B2B CEO: 89% of small businesses measuring marketing ROI are unsure if their strategy actually worked. Even worse? A quarter don’t even know where their leads come from. After spending 18 years...
Why AI Is Killing Your Website (And What to Do About It)
Although it looks like a human is killing your website in this photo, it’s actually your own computer doing it–namely AI is killing your website. Let me tell you why – yes, it’s true according to Harvard Business Review research on the...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
