BLOG
How a Toy Bed Got Appointments from the Largest Banks in the US
An Interview with Maritza Lizama and Pam Nieto from Captiva Branding CHALA: Welcome to Tuesday Tea Time. I'm here with Pam Nieto and Maritza Lizama from Captiva Branding. These are two of my hardest working clients and I'm so proud to bring them to you very shortly...
A Robot Will Decide If Your Business Gets the Meeting (Here’s What to Do About It)
Did you know that 73% percent of B2B buyers now start their vendor search by asking an AI chatbot for recommendations. I know because I do it too. Last week, I had to move my 85-year-old Mom from one retirement home to another in Ottawa. I had very limited time for...
The Follow-Up That Turns Into Stalking (And How to Avoid It)
Here's the hard truth: you miss 90% of sales you don't follow up on. And here's what most people get wrong - 60% of customers say no four times before they buy. Not once. Four times. So yes, you have to keep trying. The real question is when follow-up becomes...
71% of B2B Buyers Have Lost Trust in Your Messaging (Here’s Why and How to Fix It)
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust - I'd seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer's trust with your content, messaging, and...
5 Cringe-Worthy Networking Mistakes Killing Your B2B Sales (I Made All of Them)
I just got back from the Women's President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty - they're saying...
The Emotional Levers That Make Clients Stay 59% Longer (Backed by Research)
I just attended the Women's President Organization conference in Fort Lauderdale with hundreds of multi-million dollar women business owners who've sustained success for decades regardless of what's happening in the economy. The biggest reminder when you gather...
How a Gym Owner Hit the Top 1% in America’s Most Saturated Industry
I've been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated - gyms on every corner, anyone can get certified, most trainers end up needing second jobs to...
How to Position on Your Competitor’s Weakness (And Why 86% of Buyers Can’t Tell You Apart)
I've been helping clients do repositioning for almost two decades now. The lack of differentiator is the number one reason you can't unseat whoever's already doing similar things in an organization you're trying to get into. 86% of buyers can't tell the difference...
75% of B2B Buyers Are Running Back to Humans (Good News for Those of Us Scared of AI)
The FOMO Is real, but here's why you can breathe: I've been watching every AI presentation, listening to podcasts projecting dangers of AI, and I've been in that group of small businesses afraid to be left behind. I have FOMO - fear of missing out, of being left...
How to Win Multi-Million Dollar RFPs: Secrets From a $3M Win
Interview with Kym Insana, President & Founder of Always on Digital I'm thrilled to have one of my favorite people here - Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She's sharing the secrets to her success. Start With Their...
Why Your B2B Leads Never Convert (And the Simple Fix)
I've been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they're not converting at a high enough level. A lot of B2B leads never convert because you're wasting time...
How to Unseat Corporate Giants When Nobody Inside Knows Your Name
You're fighting against The Incumbent Advantage. I've met hundreds of $3-15 million B2B service CEOs in private executive roundtables discussing the same challenge: how do you unseat a giant corporate competitor already on the inside when nobody knows your name?...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
