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Is Your Corporate Client Actually Loyal or Just Too Busy to Replace You?
You think you have loyalty. You think the deal is done and they're in the bag. But here's what you don't know: 81% of B2B buyers are dissatisfied even after they've completed the entire buying process and signed with you. They're not telling you because confrontation...
How Much Do People Hate AI?
Only 9% of Americans think AI does more good than harm, according to one research. According to another research by Gallup however, in China, 83% think it's great. There, people are renting their faces to AI for soap operas, getting paid $15 to $700 per face. But...
When an Elderberry Juice Maker Keeps Pitching to a Bank (And Why You’re Making the Same Mistake)
I was having coffee with two business development experts who were former corporate buyers at one of the largest banks in the world, and they told me a story I had to share with you. An elderberry juice maker kept approaching the bank to sell to them. Kept pitching....
6 Ways to Take Control of the Sales Conversation
You spend months and thousands of dollars getting that corporate meeting. Then you blow it by handing over control to the buyer. I listen to call recordings from my clients all the time. They get in the room, lose control immediately, and walk out with nothing. Just...
5 Sales F-Ups I Witnessed at a Conference (And Why You Better Not Make Them)
I just got back from the WBENC conference and while I saw amazing success stories, I also witnessed a lot of preventable mistakes. These aren't judgments - most of us have been there. But now that you know what not to do, please don't do it. Here are the five biggest...
How a Toy Bed Got Appointments from the Largest Banks in the US
An Interview with Maritza Lizama and Pam Nieto from Captiva Branding CHALA: Welcome to Tuesday Tea Time. I'm here with Pam Nieto and Maritza Lizama from Captiva Branding. These are two of my hardest working clients and I'm so proud to bring them to you very shortly...
A Robot Will Decide If Your Business Gets the Meeting (Here’s What to Do About It)
Did you know that 73% percent of B2B buyers now start their vendor search by asking an AI chatbot for recommendations. I know because I do it too. Last week, I had to move my 85-year-old Mom from one retirement home to another in Ottawa. I had very limited time for...
The Follow-Up That Turns Into Stalking (And How to Avoid It)
Here's the hard truth: you miss 90% of sales you don't follow up on. And here's what most people get wrong - 60% of customers say no four times before they buy. Not once. Four times. So yes, you have to keep trying. The real question is when follow-up becomes...
71% of B2B Buyers Have Lost Trust in Your Messaging (Here’s Why and How to Fix It)
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust - I'd seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer's trust with your content, messaging, and...
5 Cringe-Worthy Networking Mistakes Killing Your B2B Sales (I Made All of Them)
I just got back from the Women's President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty - they're saying...
The Emotional Levers That Make Clients Stay 59% Longer (Backed by Research)
I just attended the Women's President Organization conference in Fort Lauderdale with hundreds of multi-million dollar women business owners who've sustained success for decades regardless of what's happening in the economy. The biggest reminder when you gather...
How a Gym Owner Hit the Top 1% in America’s Most Saturated Industry
I've been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated - gyms on every corner, anyone can get certified, most trainers end up needing second jobs to...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
