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B2B Sales Myths

B2B Sales Myths

There are so many myths in the world of sales that it stops a lot of small businesses from hitting their goals. And yet having worked as a corporate buyer who bought from companies for 18 years, I can tell you with certainty what these myths are, so that you can...

97% Buyers Buy On Testimonials

97% Buyers Buy On Testimonials

Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It's no different in B2B buying. In this world, testimonials and reviews are the second most important...

Is Cold Calling Dead?

Is Cold Calling Dead?

Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes,...

Swag That Sells

Swag That Sells

I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients