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Subscription Models: A Hidden Gold Mine for B2B Services
Fresh from attending the Scale It Live conference with other 7 and 8-figure Founders and CEOs in Pasadena (where I witnessed some wild weather, but that's another story!), I've got to share something game-changing about revenue streams. The subscription model...
Wake Up Your Audience: Presentations That Bore Buyers
After years of speaking at major venues like Nasdaq and the Harvard Club of Boston, here's a shocking news bomb: buyers tune out just 10 minutes into your PowerPoint presentation. Forbes quoted molecular biologist John Medina on this, and it's painfully true. Even...
Trade Show Success: Stop Throwing Money Down the Drain!
After lugging a man-sized banner across North America in a ski bag (true story!), I've learned a thing or two about trade shows. Let's get real - 80% of exhibitors use less than 5% of their budget on pre-marketing, and having tchotchkes on your table isn't a...
Active vs Passive Marketing: Stop Hiding Behind Your Social Media!
As a former corporate buyer for giants like Pepsi and BIC, I need to have a straight talk with you about passive marketing. I see you hiding behind those social media posts and AI-generated blogs! While passive marketing (advertising, content marketing, SEO, social...
Should You Hire a Professional Door Opener?
I want you to close your eyes and imagine sitting back in your office, just waiting for the calls to pour in from qualified corporate executive prospects who are actually willing to schedule meetings with you. Isn't that heaven? Well, that's the job of a...
Let’s Talk About Making More Money from Your B2B Clients
After spending decades working in the trenches on both sides of the corporate buying table, there's a truth that I've discovered: your existing clients are pure gold. Here's the reality - 91% of successful B2B sales reps are killing it with upselling and...
Cracking the Cold Email Code for B2B Success in 2025
As someone who spent 18 years marketing for giants like Pepsi and Pizza Hut, I can tell you that email marketing still packs a punch - but only if you do it right. Here's the reality we're dealing with in 2025: corporate buying teams average seven people (yes,...
Top B2B Sales Worries
Selling to corporations is hard. That's why less people do it. It's a tough competitive market, with less engaged buyers who are harder than ever to reach. Given all that, what are the top worries for these folks selling to the giants? The Long Sales Cycle Saga...
Call Reluctance in B2B Sales
As a sales strategist with extensive experience in B2B environments, I've seen how sales reluctance can significantly impact even the most promising companies. Here's my 5-point advice for owner-operators of $1 million+ revenue B2B service companies to overcome...
Competing Against Machines That Never Sleep
Today, I'm tackling a hot topic: AI in B2B sales and what to do if you're not using it to sell yet. AI is transforming B2B sales faster than you can say "algorithm" Here are the key areas of impact: 1. Personalization on steroids 2. 24/7 chatbots and virtual...
B2B Sales Myths
There are so many myths in the world of sales that it stops a lot of small businesses from hitting their goals. And yet having worked as a corporate buyer who bought from companies for 18 years, I can tell you with certainty what these myths are, so that you can...
Ignored B2B Seller Habits That Win
What do top B2B sales reps do differently than others? LinkedIn and Ipsos Research analyzed over 2000 sales reps and found out. They termed something called "deep sales" habits vs. "shallow sales" habits, referring to the extent of the effort that sales reps go to...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
