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How To Waste LinkedIn
I love this topic because every single day I see people - including my clients at The Repositioning Expert - wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn't hit 10 million users until...
Does a Strong Personal Brand Kill Your Exit Valuation?
As a former brand manager and current marketing strategist at The Repositioning Expert, I'm deeply invested in this controversial topic. Personal branding (think founders like Elon Musk or Richard Branson having huge visibility behind their own names), creates...
You’re Not Too Proud to Sell – You’re Too Scared
Today's topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many are...
The AI Bubble: Why 96% of Companies See No Transformation Despite $98 Billion Investment
This topic fascinates me because it touches every one of my clients at The Repositioning Expert. Everyone's looking at AI as a super-niche opportunity - it's the number one buzzword driving massive growth. But here's the uncomfortable truth from a massive global...
How to Push Back on Client Burnout Without Losing the Account
This week's topic isn't about marketing, but after 18 years in corporate managing people and being managed, plus 13 years helping clients with The Repositioning Expert, I tackle all sorts of business issues. A business owner I met in New York last week is terrified...
Stop Using Old Sales Tactics: How Millennials Are Changing B2B Buying
I'm writing fast today because I have a call in 10 minutes - but this stuff is too important not to share! As a 56-year-old who spent 18 years in corporate marketing, I know exactly how the old ways worked. I still see my clients using outdated sales tactics that...
The Authenticity Paradox: When Being Yourself Hurts Your Business
For years, I've preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown's research confirms people feel better when they're true to themselves. But a new book by Columbia University psychology professor Tomas Chamorro-Premuzic called "Don't...
When Your Differentiator Is Losing You Money: A Strategic Fix
After a whirlwind week of five speeches - from Capital One's Envision Summit in Richmond to keynoting at Disney Boardwalk in Orlando - one question stuck with me. A printing company owner stood up in a room full of business owners and asked something brutally...
B2B Buyer Psychology: Why 95% of Decisions Are Subconscious
As I prepare for a packed week of conferences - from Capital One's Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) - I've been diving deep into buyer psychology. Harvard professor Gerald Zultman discovered...
How Not To Lose Trust and Sound Like AI in Your Marketing
73% of marketers are using AI for content creation, but here's the kicker - 46% of US adults say they'd stop buying from brands they suspect use AI-generated content. Now I know you DON'T want that for your marketing. Here are a few ideas on how to avoid sounding...
Controversial Opinion: Marketing Does Not Equate to Pitching
The biggest mistake I see small businesses make is thinking that marketing means pitching. It couldn't be farther from the truth. If you're trying to constantly sell to B2B prospects, they're going to run fast and far. Here's why and where to avoid it. Social...
225% Increase in Imposter Syndrome For Business Owners
Let me address something I heard constantly while training pitch contestants in Washington DC last week. Imposter Syndrome is real and it is debilitating our business growth. Incredibly, the number of occurrences of this phenomenon has increased 225% to 70% amongst...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
