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When You're Competing Against Do-It-Yourselfers
One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...
90% of First Time Voicemails Are Never Returned
I know it's not news to you that it's difficult to reach decision makers. Perhaps this crazy statistic from CRM company Ringlead will underline how dire the situation is for you. Cold calling alone isn't going to fill your lead pipeline. For many industries who...
How to Use Batman v Superman's Marketing For Your Small Business
Unlike the gory (ew) box office smash Deadpool's innovative poo on a billboard marketing, there are less shocking and still creative ways that you can take a page out of the highly anticipated Batman v Superman's marketing book to get leads for your small business....
B2B Nightmare: 68% Have No Idea Where New Business Will Come From
Chew on this piece of research if you will--according to the consulting firm MarketingSherpa, 68% of B2B organizations have not identified their funnel. This is pretty consistent with what I see when I speak to most business owners. Here's why this stat should...
Still Using The Market Has Really Changed Excuse?
Some business owners are blaming the economy, the market trends, the changing technology and my all time favourite--the customer for their sales woes. Well, chances are that things in the market certainly have changed but here's why you, the business owner can't adapt to these changes:
It's Hard To Build a Big Business Out of Small Deals
In order to upscale your business and to do it quickly, you need to exponentially grow the size of the deals that you're doing. It seems like such a no-brainer then what's the hold-up?
So You Think Nobody Reads Newsletters
I can't tell you how many business owners I've met who have told me that they refuse to create and send newsletters because nobody reads them.
How Unsuccessful Business Owners View Sales
When I constantly see how a business owner's view of Sales creates or slows down their success, I want to write about it so that you too can catch yourself if you're constantly falling into this trap.
Every time I See An Entrepreneur Give Up and Get a Job
When a job is what you go get because you've failed at the dream of entrepreneurship, that's when I'm sad. Because Entrepreneurship was my dream when I was working for others for 2 whole decades. I don't want you to ever lose that dream.
The Secret To Overcoming Sexism, Ageism or any Prejudice in Business
There are a lot of perceived prejudices in business. I'm going to stretch you to believe something you haven't been taught to believe right now. I'm going to tell you that the real one secret to overcoming all limitations in business (and in life) is the most...
Why We're Designed for Success but Programmed to Struggle
After a mind-blowing 2-days spent with my mentor David Neagle, I couldn't help but share my biggest aha's with my readers. What were those 2-days like? Inspiration to change? check, butt-kicking? check, sense of amazement? check! No Struggle In Nature Have you ever...
5 Things I Did Right To Grow My Small Business in 2015
2015 was a banner year for my small business. For the first time, I made the revenue target my husband and I had set for when he could leave his job. (of course now that that moment is here, we're too scared to actually act on those plans!) I am beyond thrilled at...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
