When I found out that a multimillionaire, multi-talented serial entrepreneur named Tina Roth Eisenberg credits her success with her ability to answer one single question, I was intrigued. The question was:
If you were a superhero, what would your superpower be?
What The Successful Said
She said that almost all the successful people she met were able to answer this question instantly. For example according to the Inc. magazine article, John Maeda, who led the MIT Media Lab and Rhode Island School of Design, responded with “curiosity.” Maria Popova, who curates the popular Brain Pickings blog by reading 12-15 books a week, said “doggedness.” Eisenberg’s own superpower? Enthusiasm.
What I Said
I really loved this question because it made me realize that my own answer is the focus of my business and it’s simply this:
To enable people to overcome their childhood crap around money (which translates to their ability to market and sell themselves).
Yup, this is my life mission.
Your Focus
If you think about what your greatest mission in life and in your business is, then wouldn’t you naturally want that to be your superpower?
For example, a client who is a financial advisor recently decided to become ‘the business tax deductions expert’. Imagine a superhero looking at your finances and finding missing deductions to hand you unexpected savings out of the blue! How about another client who helps women get over hot flashes through simple dietary changes? That’s a superpower any woman would love.
If you don’t have a niche, you probably haven’t met me or haven’t had the pleasure to speak to me about this topic that’s my personal frustration with businesses I meet. I try not to cringe every time someone tells me that they work with everyone and do everything.
I want to convince every one I meet from every industry and every walk of life that indeed, life is sweeter when your business has a focus (a niche) and you can’t become a superhero if you don’t have one main strength. Otherwise the Xmen franchise would star a single hero and wouldn’t that be boring to watch?
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