It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though, once they’ve bitten the bullet and become a customer, there are few things they want from you that you may not have thought about. Read this article below for a good synopsis:

1. Independent Thinking
Customers want to know that you’ll represent their interests, even it’s not in your own financial interest–and particularly when the proverbial chips are down.
2. Courage
They expect you to tell them if buying what you’re selling is a mistake, or not truly in their interests. That takes real guts.
3. Pride
The best customers don’t want you to truckle and beg.
4. Creativity
Customers don’t have the time to sit and listen to cookie-cutter sales presentations.
5. Confidence
They both need and expect you to exude the kind of confidence that assures them you’ll do what it takes to make them happy.
6. Empathy
Customers want you to see the situation from their perspective.
7. Honesty
Above all, customers want you to be honest with them.  Without honesty, you have absolutely nothing to offer any customer.
via 7 Things Your Customers Want Most.

You know in your gut whether you’re pleasing a customer or not. Make sure that you embody the most important things that your customers would want from you as listed above and see your retention and referral rates soar.
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• “you have absolutely nothing to offer any customer” (empwaynek.wordpress.com)
• 15 Customer Service Metrics To Measure (customerthink.com)