I don’t call them elevator pitches, I call mine bathroom lineup chat (I’m a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it’s really important to have a swift way to keep people interested and engaged. Even if they’re a captive audience.
Keep it simple but don’t be general:
Focus on the problem that you solve
Take 10 – 20 seconds to state what you do. No need to state your name that’s boring, it will probably be forgotten, it wastes time, and more importantly it is on your business card. When stating what you do, be sure to be interesting so that you will stand out (remember you only have 60 seconds to make an impression on someone and be memorable). Get right to the point and explain what problem or problems that you solve for your customers.
via 60 Seconds to Sell Yourself.
Remember these tips, the next time that you need the loo!
With kindness as always,