fbpx
chala , , , , , , , , ,

competitionNothing in the world gets me as fired up as small businesses doing something to market their business because they’ve seen their competitors doing it. It happens so often that it’s like some deeply buried, embarrassing secret of all entrepreneurs.
Why A Copy Cat?
The major reason why I see this happening is because small business owners don’t really HAVE a business strategy or a plan that goes along with it. They not only don’t have it, they don’t really even know HOW to get one. They guess at their own target client profile. They rarely have a focus on what 1 thing they’re an expert in. They are unsure about where to go out and find clients. They are simply coasting by while doing what I sarcastically call the-trial-and-error marketing.
When you don’t know how to market your business, the best resource is to do what someone else is doing. Isn’t it? Wrong!
Competition Who?
In my world, if you are very focused on an ideal target group of clients and have a crystal clear expertise to offer to them. You don’t truly have competition. In addition, if you’ve differentiated your brand by virtue of using your own personality to put a stamp on your marketing and your business, there is simply no other business exactly like you.
When you have done the work to get the right strategy and plan in place, you are in a class of your own. That’s when you can stop looking at others for your own plan of action and blaze your own trail so others who don’t know what they’re doing can follow.
Be An Original
The number one way I know to be successful in this sea of competitors is to be different. You don’t have to be a creative genius to decide how to do that. Just be yourself and reject the tried and true way. Do it your way instead. Put some thought, get some help, ask your customers HOW to be different and how to continually generate customer centric marketing. What you focus on grows. When all you think about is being An Original, there is nothing that can stop you.
What About Tried And True Wisdom?
I want to point out that until you figure out your own way to do things, by all means adopt the commonly established rules of marketing. For example, offer an irresistible download on your homepage to collect lead information, blog often, public speak. You can do all those things but do them in line with your own niche, your own plan and in fitting with your own brand. That STILL doesn’t mean you should let your competitors dictate your web design, your ad copy or your marketing plan.
Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook, watch me on YouTube or connect with me on LinkedIn –and let’s talk

3 comments on “Are You Letting Your Competitors Decide Your Marketing?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Chala's Newsletter

Get the latest news and stories delivered to your inbox.

Never Miss an Update

Enter your email address to subscribe to The Repositioning Expert and receive notifications of new content by email.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Chala Dincoy, 236 Gamma Street, Toronto, ON, M8W 4G8, http://www.repositioner.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact