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How Even A Milkshake Is a Solution
As a B2B messaging expert for mainly service based companies, I keep harping with clients about what pain point they are solving. The interesting thing is, that even a product is a solution to a pain point. The Milkshake That Soothes Clayton Christensen, Harvard...
What LinkedIn Wants You To Delete From Your Profile
As a messaging expert, one of my biggest pet peeves is that B2B businesses are all doing and saying the same things in their marketing. So much so, that Paul Cupcutt, a LinkedIn expert shared that there are 10 words that he is removing from client profiles. These...
Research: Poor Communicators Are Poorer
Sadly if you're a poor communicator, you actually become poorer. Research carried out by the Carnegie Institute of Technology showed that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate,...
Variety Isn't A Differentiator
I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so...Consumers and businesses are drowning in too many choices when they're buying something. The famous paradox of choice that I talked about in a previous...
Time Kills Deals
As a business consultant, I've seen first hand how time delays can kill deals. This is a huge and pervasive problem for businesses in a multitude of places in the entire marketing and closing funnel. In fact, according to Hubspot (the online marketing company), all...
People Have Money, They Just Don't Like Your Pitch
One of my business heroes Gary V was speaking at a recent conference I was at. A woman who owned a nutrition consulting business in the audience asked Gary how she could make people want to buy from her since most told her they had no money for her services. In...
You're Not Short On Time, You're Short On Direction
One of my favourite things to hear from clients before we work together is that they can't grow their business because they have no extra time. Research shows that this simply isn't true. Americans work 12 hours less than they did during an average week as compared...
Why It's Ok To Be in A Bikini On LinkedIn
To be clear, I'm not a nudist. I have friends who are, but I'm too much of a prude to be one myself. So imagine how tickled I was when I recently read a posting on LinkedIn that had been liked and shared and commented on by thousands of people about the topic of...
Helpful Is The New Black in Business
When something is black, (a la little black dress) it means that it's in fashion or most popular for the moment. For example, one year, designers may say that brown is the new black and so on. And you thought Orange was the New Black-- but in business, experts...
Forget The Myth That Business Strategy Is Free
I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we've also looked into this for our own bungalow. Guess what? Tradesmen and contractors won't even talk to you about starting to work on your...
No Amount of Marketing Is Going to Grow A Generic Company
I've developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses and...
63% Hate The Pressure Of Holiday Gift giving
Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the celebrations...it all sounds great, doesn't it? If you're 7 years old, yeah. But if you're the one who actually has to buy the gifts to put under that tree-not so much....
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
