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Is Your Website Selfish?
That's right, you heard me. I just asked an absurd question. Is your website all about you--your products, services, staff, offices etc? In other words, is it selfish? Here's how to know and why that's bad. The Me Me Me Website Most small businesses I meet think...
How To Waste A Conference
I have conference fever! If you're also going to a conference soon to build your business and to get new clients, then go ahead and read on. Here's how to waste that conference you're going to: Go to a Conference Only To Learn Personally, I only ever go to a...
Buyers Are Liars
I knew this when I did consumer research for launching new products and the potato chip flavour loved by the majority bombed on the shelves and I know this as I look at the clients I help in their marketing messaging. What buyers say and what they do can be very...
How A Sales Pitch To A College Crush Got Cruelly Rejected
How many pitches have you done to sell your products or services only to be crushed with a rejection? In the world of B2B it never happens that way. It's often a 'we'll think about it' or a 'we'll get back to you". What I call a "soft no". Well, if you and your...
How Changing One Word Can Explode Your Sales
Just changing one word in your marketing can change your sales destiny. Here's how: A 3 letter word Sandra had been trying for years in vain to sell her services as a systems expert. Once inside a company, she could immediately see the inefficiencies in their back...
United Airlines Can't Reposition Crisis Through Marketing
If you haven't heard about the United Airlines incident where an overbooked passenger was violently dragged off the plane then you must've been on a nice warm vacation somewhere without social media access (and I wish I were with you!). Both the business world and...
How Even A Milkshake Is a Solution
As a B2B messaging expert for mainly service based companies, I keep harping with clients about what pain point they are solving. The interesting thing is, that even a product is a solution to a pain point. The Milkshake That Soothes Clayton Christensen, Harvard...
What LinkedIn Wants You To Delete From Your Profile
As a messaging expert, one of my biggest pet peeves is that B2B businesses are all doing and saying the same things in their marketing. So much so, that Paul Cupcutt, a LinkedIn expert shared that there are 10 words that he is removing from client profiles. These...
Research: Poor Communicators Are Poorer
Sadly if you're a poor communicator, you actually become poorer. Research carried out by the Carnegie Institute of Technology showed that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate,...
Variety Isn't A Differentiator
I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so...Consumers and businesses are drowning in too many choices when they're buying something. The famous paradox of choice that I talked about in a previous...
Time Kills Deals
As a business consultant, I've seen first hand how time delays can kill deals. This is a huge and pervasive problem for businesses in a multitude of places in the entire marketing and closing funnel. In fact, according to Hubspot (the online marketing company), all...
People Have Money, They Just Don't Like Your Pitch
One of my business heroes Gary V was speaking at a recent conference I was at. A woman who owned a nutrition consulting business in the audience asked Gary how she could make people want to buy from her since most told her they had no money for her services. In...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
