BLOG
Companies Don't Buy a Service, They Buy An Expert
If you're selling a service to other companies and are under the illusion that they are looking simply to buy your services to fill a need, get in line. There are a million other people they can buy from. In fact, one of my earlier posts is about the crazy fact...
2 out of 3 Fastest Growing Companies Shrank: Research
Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500's Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...
How I Meet CEOs Through Twitter
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don't return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when they're...
The Crazy Idea Of Getting Clients Without Any Referrals
Most mature businesses I meet today are built on referrals. What's surprising to me that regardless of industry or size, the majority of B2B sales is still happening through someone you know. Nobody is talking about or trying to attract fresh new clients into their...
When ROI Based Selling Is Met With Hostility
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I'd have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...
Why Simply Being a Woman Didn’t Get Hillary In
After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was...
CEOs Who Don't Post Have Less Trusted Brands
To post or not to post, that is the answer. Post on social media that is... a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...
Knowledge Doesn't Cause Change, Practice Does
I am in the business of change. The change of business success, to be precise. Everyday, I'm faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes about...
Rubbing Your Fingertips Can Catapult Your Business Growth
Stanford lecturer and author of the New York Times bestselling book Positive Intelligence, Shirzad Chamine claims that rubbing your fingertips together for 10 seconds can break you free of the negative thoughts that sabotage your business growth and success. Your...
Client Reduced to Tears Upon Discovering Her Company's Purpose
Your business needs a purpose that's beyond what it does for people. It needs to identify the purpose (the Why) it's doing what it's doing. Such as in the case of my no-nonsense client (let's call her Lucy), who was a partner in a boutique accounting firm. She had...
Single Biggest Way To Waste Your Brilliant Marketing
You can work tirelessly to get amazing, qualified, top-level leads but if you don't have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how I've...
5 Things That Give You Marketing Shame
As a Marketing Strategist, it makes me chuckle when people exhibit signs of real marketing shame. Here are some ways I see small business owners cringing: Business-Card Blues This is when you have some change that's happened to your business but your business-card...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
