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How My Non-Refund Policy Actually Helps Clients Succeed
If you thought that being flexible with clients in your agreements with them and allowing them time to opt out of working with you is a star customer service tactic, you couldn't be more wrong. Listen to this research at Harvard University that proved this point....
What Your Marketing Can Learn From Donald Trump
I'm sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he's doing well in his marketing, which is surprisingly (or maybe...
The One Nightstand You'll Never Regret
Catchy title right? The image was even better, garnering 9 million views worldwide. It was taken by an employee at a furniture trade show of the JTB Furniture company in Columbus, Mississippi. Do you know how many sales they got from that one amazing picture that...
Interview: How to be the Extreme Expert in Your Niche
https://soundcloud.com/coachtactics/how-to-be-the-extreme-expert-in-your-niche-with-chala-dincoy My friend Gene Hammett from Leaders In The Trenches interviewed me about niching and how to grow your business through this method. Here is the article that accompanied...
Blindly Niching In Your Passion
One of the number one reasons that consultants and coaches don't get more business is because they are not properly niched. They have no clear idea of which industry needs them the most and what one specific specialty they need to be focusing on to make more money....
Invested In Every Coaching Program and Still Have No ROI?
I've been talking to a lot of coaches and consultants as a result of recent sponsorships I've been doing at large conferences. The fact that a lot of them have invested in a lot of fruitless programs to grow their business, is the refrain I hear from a lot of them...
How A Fight Broke Out At My Talk
I blame that fact that I paid $1400 for a 1 hour consult with a pitch coach for a fight breaking out at my talk in Arizona last week. Nobody actually came to blows and there was no blood (that I saw) but it was definitely a fight. Let me start at the beginning......
The Anatomy of An Ecstatic Client Voicemail
https://soundcloud.com/coachtactics/maryann-phone-call Every coach wants to get a call like this. I listened to it over and over again and now share it with my client's permission! "Chala it's Maryann. I did it, I sold a $500 package. I am so freaking awesome. I...
When Clients Quit: How Perseverance is a Bigger Predictor of Success Than IQ
No coach is happy when a client quits. At this stage of my business, it's no longer about the money but it's about my heart breaking that a business owner quit on themselves and on the future that they wanted to build. Here are some of the things I've learned about...
When You Niche In Broke People, You Go Broke
Warning: The topic in this blog is a controversial viewpoint but it's mine and there it is. It's based on my and my clients' experiences. So go ahead and have a glass of wine (or tequila) to relax you while you read this if you need to. What's the fastest way to go...
What's Your Price Saying About Your Business?
Your Price Is The Single Biggest Message Of Your Confidence About Your Results I've borrowed this saying from my mentor David Neagle. It's a really good one. Here's why it's true: Low Prices, No Results When I first started coaching, I noticed that a great majority...
Every time You Say No, You Get To Stay Where You Are
I was with my mentor David Neagle this past week and he had so many deep and profound things to say that I had to share them with my community. This man is such a huge influence in the business community that I'm not ashamed to admit that a client actually hired me...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
