BLOG
When My Angry Reader Confronted Me At A Conference
I had one of the most interesting confrontations of my life at last week's Canadian Association of Professional Speaker's Conference. It was really illuminating and I'd like to share it with my fellow business owners who dare to blog, speak and in general share...
When My Childhood Was Running My Business
https://www.youtube.com/watch?v=ZtPv8SASWSU I may be over 40 but my parents and I still talk about my business. Occasionally they do give me advice, but that's not what I'm talking about when I say that my childhood was running my business and it very well might be...
5 Ways I Can Tell That You're NOT Serious About Your Business
Why do 80% of businesses fail in 5 years? What makes the difference between struggling and thriving in a business? I ask myself these questions as I stroll from one networking event to another while I meet hundreds of businesses a year. Here is my answer as the 5...
How To Pick Your Brand Name
https://www.youtube.com/watch?v=4osyhT92OXQ One of the most common questions I get asked by startups or new companies is 'what should I choose as my brand name'. For most entrepreneurs, it's like naming a baby with far reaching consequences and a thousand...
Why You're Not Getting Clients From Social Media
https://www.youtube.com/watch?v=vW7NNtsBulk Yes, you've been posting articles on LinkedIn. You've said YES to every invite on Facebook and Twitter. You have done your job so how come social media isn't doing its job and bringing you new clients? I think I might...
How My Heartbreak Helped My Business
I was 40 years old when I was able to finally become a Mom. I had 2 miscarriages before and 2 after Logan. After 9 months spent in terror while pregnant with Logan, he was born, and we were ecstatic. Ecstatic but still scared. Scared about his picky eating, scared...
The Verbal Diarrhea Elevator Pitch
Come on, admit it. You've heard it or done it. I know I have...The verbal diarrhea that happens when someone has to introduce themselves to a group of peers or prospects. The explanation that drones on and on about what someone does for a living, leaving the...
Can Your Sex Life Cost You Clients?
A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and...
I'm Against Cold Calling But If You Insist On It, Here's How
I consider myself a bit of an expert on cold calling. Why is that you say? Because I practically cut my baby teeth on it. It was literally my first summer job--telemarketing. At the tender age of 15, I started first by selling ad space in a business directory in...
Why I Give Everything Away For Free
I can't stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone he met, I was blown away. I have been saying the same thing to...
Be Contrary: DON'T Ask For The Sale
At the start of my coaching career 10 years ago, I had paid a slew of biz dev folks to teach me how to get clients. They agreed on one thing: You can't get a sale unless you ask for it. I always found this really difficult, coming from an immigrant background where...
Shocking New Data: 42% Of Startups Fail Due To Lack Of Market Need
How's this for a doozy? A new study from a research firm called CB Insights revealed that almost HALF of the 125 startups they looked at died 20 months after starting. The main reason for their knockout was because there was NO need for the product or service they...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
