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The Verbal Diarrhea Elevator Pitch
Come on, admit it. You've heard it or done it. I know I have...The verbal diarrhea that happens when someone has to introduce themselves to a group of peers or prospects. The explanation that drones on and on about what someone does for a living, leaving the...
Can Your Sex Life Cost You Clients?
A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and...
I'm Against Cold Calling But If You Insist On It, Here's How
I consider myself a bit of an expert on cold calling. Why is that you say? Because I practically cut my baby teeth on it. It was literally my first summer job--telemarketing. At the tender age of 15, I started first by selling ad space in a business directory in...
Why I Give Everything Away For Free
I can't stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone he met, I was blown away. I have been saying the same thing to...
Be Contrary: DON'T Ask For The Sale
At the start of my coaching career 10 years ago, I had paid a slew of biz dev folks to teach me how to get clients. They agreed on one thing: You can't get a sale unless you ask for it. I always found this really difficult, coming from an immigrant background where...
Shocking New Data: 42% Of Startups Fail Due To Lack Of Market Need
How's this for a doozy? A new study from a research firm called CB Insights revealed that almost HALF of the 125 startups they looked at died 20 months after starting. The main reason for their knockout was because there was NO need for the product or service they...
5 Ways I Get Over Rejection
Anyone who sells anything knows the sting of rejection in business. As a business growth coach, I have certainly never been immune to it. Here are some Jedi mind tricks I use to stay on top of my game while being rejected. 1. Hire Help To Get Better When I wanted...
5 Things I Learned About Business While Shark Diving
Yes, I was crazy enough to go shark diving. Not in those cages either. I actually jumped into a water infested with fins. It was unnerving to say the least but there were lots of other divers already in the water so it seemed harmless. As in everything I do in my...
How Joan Rivers Can Help Your Biz
The late great comedian Joan Rivers once said "I succeeded by saying what everyone else is thinking." As a small business growth coach, I have to ask...what if you could succeed by saying what everyone else is thinking about your industry and your clients? What...
Are You Credentialed to Death and Starving?
This blog's been inside me for a long time. I myself was on my way to being credentialed up the wazoo and still had no clients. If this is you, then maybe you'll be able to make the change you need. That's all I ever hope for when I write these things. I Don't Know...
When My Client Said She Didn't Like Me
What would you do if a client told you she disliked you? What if it was a client you liked and respected as someone smart and successful in her business? Well, that's what I found out, when I asked the same client for a referral. Here's the unedited version of the...
What You Can Learn About Marketing From Lady Gaga
Yesterday, I fell in love with Lady Gaga. I must admit, I initially thought that she was a little too out there for me. Then, I watched a speaker named Jackie Huba who wrote a book about marketing lessons from Lady G speak about why she was a marketing genius who...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
