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Are You The Taxi Cab Or The Uber In Your Industry?
As my practice grows rapidly south of the border, I've been chatting to a lot of taxi drivers. They're upset. Often they have to work longer hours to make the same fare. In some cities, their business is almost reduced to nil. If you travel to the US a lot, you...
How I spent $8K on a Trade Show and Lost My Voice
Yes, there it was, the big-planned-for-exciting trade show I'd planned, plotted and saved up for. The day was here. The Show Suzanne Evans was a big deal for me. I'd wanted to meet her for a long time and I wasn't disappointed. What started off the...
5 Warning Signs That You Should Not Take On That New Client
Yes, there was a time I did take any client with a pulse, even some without. Thankfully those days are gone but I wish somebody had written (or that I had read) an article like this when I started my company 3 years ago! Here are things to watch for when you're...
When Shopping For a Shrink Bit Me In The Butt
My darling hubby and I are determined to become better parents. So we attended a full weekend Parenting Boot camp with a famed child psychologist. We tried everything she taught us in class with our 6-year-old at home and it didn't work. We quickly decided we...
How To Waste A Meeting With The Decision Maker
Thank God, you finally got that hot meeting with the hard-to-reach decision maker after marketing your heart out. You actually got an appointment with your prospect where they're going to give you some honest-to-goodness time to sit down with you. This could be it,...
5 Things That Tell Me That You're Bad At Managing Your Time
1. You are always late Late for payments, for appointments, for deadlines. You are chronically, abysmally, categorically late. Sometimes, you don't even show up. 2. If one unexpected emergency comes up, your whole day is shot If you haven't booked buffers into your...
Happy Birthday to Me: My Bucket List
Yes, it's that joyous occasion again! It's my birthday. Normally it's a month-long celebration that I celebrate with clients (thank you Richard and Andrea!) and family non-stop, telling strangers and reminding friends that it's MY day today! Probably has something...
How My BMW Got Me Haters
Last year my biz did real well. I not only wanted to treat myself to a BMW but I also thought it would be a good move to showcase how well my coaching practice was doing. Sort of like a win-win. I could never have predicted the reaction of my community. Naysayers...
Abandoning Your Marketing While In The Pit Of Despair
Ever heard of the saying "Don't throw out the baby with the bath water?" When I first heard this expression, I was suitably horrified, what with throwing a baby out with anything. I was relieved to find out that it meant throwing something good (baby) out...
Radio Interview Transcript: How is your marketing effort these days?
https://soundcloud.com/coachtactics/brc-004-chala-dincoy-gentle-marketing-mixdown 1:04 David: How is your marketing effort these days? Have they gone off the rails do wonder why nobody is calling is the phone really ringing off the hook? Why does all this happen?...
Why Just Picking Up The Phone Isn't The Answer
I recently attended a very impressive business development conference in the US. One of the big takeaways from the presenter was that even heads of large corporations are reachable by phone and that we should be using the phone as a key tool to fill our practices...
Throwing Money At Your Fears Won't Make Them Go Away
Ever paid for training you never used? Bought books you never read? How about coaching you never implemented? Unfortunately this is not a rare thing--it's rumoured that 80% of coaching clients don't implement what they learn. I have nothing but compassion for...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
