I am bursting with pride about my new book Gentle Marketing: How To Gently Attract Loads of New Customers! due out on my birthday in May! Here’s an excerpt that I hope will whet your appetite…
As a small business marketing coach, I say you should get married to get more clients.
No, I’m not suggesting you actually go out and get married to another human being to get more clients! I’m only suggesting marriage to another business. And only temporarily. What the heck am I talking about, you ask?
We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices.
For most of us, it’s still a new experience to marry another business—whether for the duration of a co-promotion, an event or even a longer term joint venture project.
Marrying another business temporarily is a very Gentle way to get clients.
Your temporary marriage gives you potential custody of their children (their clients), raises your profile so you can gain potential new kids (again-clients) of your own and through your collaboration, makes your business more attractive to a whole new population of people whose radar you never even blipped on (I don’t know where to go with the kids analogy on this one).
A great example of a recent marriage I made was when a professional chef who catered to small businesses and I did a workshop together. She did the food demo and I did the marketing training. We both used our newsletters to promote the event to our databases. As a result of our marriage, we both got clients out of the workshop: I got coaching clients; she got other small business workshops to cook and serve at.
Top Reasons To Marry:
Gain More Ravers
If you have similar clients but don’t compete directly for the same business, then you can mine each other’s existing database and current client list to see if there’s a match. Why shouldn’t you offer your clients a tried and tested resource that complements what they hired you for?
2 Heads Are Better Than Yours
Even if you’re God’s gift to your industry, when it comes to getting new clients, a collaborative effort is bound to yield more creativity and market relevance.
When I joint ventured on a proposal to a new client, we corrected each other’s mistakes and came up with really creative new solutions to make our offering even better than it would’ve been had we worked in isolation.
Your Bra Isn’t Supporting You Enough
When you only have yourself and your bra to depend on, your business can feel very isolating. I sit at my desk for a full 8 hours in my own home until I go to pick up my 3-year-old and even then the conversation isn’t scintillating at its best. If you’re in the same boat, marrying another business temporarily allows you the support and interaction with another person who is exactly like you.
In Cheapness and In Health
When you marry another business temporarily, economies of scale can really work to a small business’ advantage. Lump your powers to buy together and see how you can enhance your discounts and buying prowess.
So go ahead and buy that figurative ring and bend down on your knee to another business and see your profits soar!
Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!