How to Engage Customers on a Dime

One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and  in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free resources you can use to snag your future clients’ love:

 Paid Media. Newspaper advertising is a good example — something many small  businesses utilize locally.

Owned Media. These are the brand assets you own that  you can use to relay your message, like your website or your packaging.

Earned Media. This is when you get someone else to tell your message on your behalf, mostly because they inherently agree with you  or are motivated to promote you.

Trade Media. When you partner with another brand and  you “trade” assets to leverage the power of joint marketing.

Shared Media.  Facebook, which is a form of owned media, is certainly  shared media as well.Read more: http://www.entrepreneur.com/article/227690#ixzz2bU6bVYvC

In an era when some ridiculous guy from across the globe can Gangnam Stylize the entire world through free media, what’s to stop your small business from getting a few extra clients the same way?
Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk


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About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients