One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free resources you can use to snag your future clients’ love:
Paid Media. Newspaper advertising is a good example — something many small businesses utilize locally.
Owned Media. These are the brand assets you own that you can use to relay your message, like your website or your packaging.
Earned Media. This is when you get someone else to tell your message on your behalf, mostly because they inherently agree with you or are motivated to promote you.
Trade Media. When you partner with another brand and you “trade” assets to leverage the power of joint marketing.
Shared Media. Facebook, which is a form of owned media, is certainly shared media as well.Read more: http://www.entrepreneur.com/article/227690#ixzz2bU6bVYvC
In an era when some ridiculous guy from across the globe can Gangnam Stylize the entire world through free media, what’s to stop your small business from getting a few extra clients the same way?
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- What Is “Owned, Earned and Paid Media”? (smallbiztrends.com)
- Why Owned vs Earned is More Important Than Ever (business2community.com)
- How To Avoid Earned Media Campaign Pitfalls (business2community.com)
- 7 Best Ways To Market Your Business For Free (thehartford.com)