Naked Marketing Podcast with Guest Romina Muhametaj
In today’s episode of the Naked Marketing podcast, I get honest about marketing mistakes with Romina Muhametaj, CEO & Founder of Six 7 Radius LLC. Romina assists clients with marketing and sales, as well as helping with podcasting.
Listen as Romina explains how she got into podcasting while working in a corporate sales career and how this led to a marketing role, and later founding her business. Discover how Romina uses her background in sales to help businesses refine their marketing to convert more leads in their sales funnel. We also learn Romina’s brave story of immigrating to America from Albania by herself when she was only 17 years old.
Romina’s Top Suggestions on How to Avoid Marketing Mistakes
- Be mindful of miscommunication between sales and marketing departments
- Ensure your website contains calls to action, not just information
- Ensure you leverage your referrals and follow-up
- Use any downtime from COVID for internal training
We share some stories to illustrate these marketing mistakes and how to avoid them. And, Andrew tells us how he cut his time to market by a third, by doing things in a way that are quicker and more economical.
Romina shares marketing and sales mistakes she has seen, as well as her current marketing obstacles. Learn about Romina’s client avatar, how she sources her clients and her tactics for turning cold clients warm. We also chat about the importance of finding balance and alignment in work. Finally, we discuss the impact and opportunity COVID offers businesses as well as the value of niching.
Connect with Romina:
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About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.