A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really viable and expensive pain point for a great industry that she can help. What’s fascinating is when asked the right questions, Penny’s communication strategy and therefore her pitch came together really easily. Penny is a smart marketer. But she still needed the help. Just like I did when I had to figure out my positioning and messaging. The truth is, easily a third of my clients have been marketers because fish can’t see the water they’re swimming in.

You can listen in on your favourite podcasting channel – iTunes, Google, Spotify or Stitcher! And – if you’d like your pitch to be polished – email me at chala@repositioner.com. I’d be happy to have you as a guest on my new podcast series.