Thank you for joining us for another amazing episode of Polish My Pitch! Today’s lucky guest is Sean Sheppard, Managing Partner at U+. I really enjoyed helping Sean polish his elevator pitch. Sean is already so successful, he can get away with not polishing but, like I always say, “…the most successful people I meet are the ones interested in more feedback.”
I suggested Sean adapt his elevator pitch to a line-liner hook. Refining his pitch to be more focused and niche will help him target a specific industry with more precision. Working with Financial Services as an example, I asked Sean what the most expensive problem is that he solves.
Finally, we added a pain stat to help illustrate the pain point he identified for his target market. For example, “95% of innovations fail in the first 3 years.” I coached Sean to fine-tune his one-liner to include the cost of his target market’s problem. One further way for Sean to polish his pitch is to add a dollar value or cost for his customers if their problem remains unsolved.
If you thought what Sean went through was a great experience, complete the application to be my next guest.
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