In today’s episode, I got the pleasure to polish the elevator pitch of Elizabeth Bachman. She has taken many things I have already said to heart and had a great start.
The first recommendation I can give is, always state a stat of the main pain with the result it’s bringing. The more specific you can get on the number one problem and result, the more they can identify with what you are saying to them.
Avoid going down the rabbit holes with listing too many problems and too many solutions. Stick to the number one pain and the way you solve that. It will catch your prospects attention faster.
We were able to identify the number one pain Elizabeth’s prospects had… because they are women, they aren’t being listened to. Now that it was clear, we were able to polish the pitch to speak very specifically to that pain and how Elizabeth can help them through training Presentation Skills.
If you thought what Elizabeth went through was a great experience, complete the application to be my next guest.
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