In today’s episode, I got to polish the elevator pitch of the amazing Alicia Couri. I loved that she was very clear on who she served. She was already beautifully polished in her delivery of her pitch, so we focused on narrowing down the content.
A key to an elevator pitch is speaking directly to the client’s pain. For more impact, incorporate a stat as well. Then speak to the direct solution to their problem. The more specific you can get about the exact solution the better.
It’s important to choose only 1 of your specialities (solutions) to focus on so your message is clear and concise.
Always speak to the pain and then how you fix it, but don’t forget the WHO! The more targeted you are on who you help, the more your prospects will relate to you.
If you thought what Alicia went through was a great experience, complete the application to be my next guest.
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