In today’s episode, I had the absolute pleasure of polishing Vibha Sharma’s elevator pitch.  

There is a key difference in speaking directly to your target vs speaking to the masses.  Today we learn how to narrow it down, make it short, to the point and why you must do this.

https://youtu.be/HMVJnddZdOo

Statistically, the longer it takes to describe yourself, the less money you make.

When crafting your elevator pitch, it is necessary to speak to only one audience at a time.  Your pitch should specifically address your target’s pain, the cost of the pain, and the consequence if they don’t do something about it.  If you talk about too many things it gets confusing and people lose interest.  When we try to encompass all audiences and a general pain, or too many pain points into one pitch, we capture no one’s attention and your message gets lost.

The important part is that it resonates so much with your target that they then start asking you questions.  That’s when you know you have the right hook.

If you thought what Mitch went through was a great experience, complete the application to be my next guest.

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