Wait—My Andy would never cheat on me. But he did cheat on his bootcamp class. Here’s the story:
My darling hubby and I had been faithfully going to the same bootcamp fitness class for over 5 years.
That’s when things started to go wrong.
New Kid In Town
One week on a break from the classes, my husband tried a new local bootcamp and LOVED it. When asked by his friends back at the old bootcamp what he’d done on his week off, he happened to mention the competitor and how it was a lot more fun, more physically challenging and a good change from routine for him.
Big Mouth Friend
One of his classmates apparently blabbed about this new competitor to the owners of our bootcamp and then it got ugly.
My husband got a call from the owners that same night asking him to cease and desist stealing clients from them. They never once asked him why he was going somewhere else never wondered what was so great about this new place. They were plain mad about the betrayal.
Well, were we ever turned off, ticked off and just off in general when it came time to renew our membership with our bootcamp. Now, even though we’re locked into a contract with the old bootcamp, we often SKIP it to take classes at the new one. We are literally cheating on one with the other and wild horses couldn’t hold us there past our contract date.
Experience Your Competition
What would it have been like, if instead of berating us for switching camps, the bootcamp owners asked us about it. Even better, what would stop them from taking a class there to find out what they offered so that they could also enhance their own game?
As a small biz marketing coach, I have hired numerous coaches to learn about their methodology. I regularly subscribe to my competitors’ newsletters, webinars and attend their seminars. I’ve changed some of what I offer or made a bigger deal about my differences as a result.
What’s possible for you if YOU spend some time getting to know your competition from the INSIDE?
So go ahead and pay good hard-earned money to your competitors. Your business may experience a tremendous paradigm shift.
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- 6 Ways to Track Your Competitions Marketing Strategy (coachtactics.com)
- Be Honest: Do You Have Social Media Strategy? (inc.com)