Your Story Is Your Marketing Strategy

When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that:

Tell your company’s story.
Everyone likes to know the story behind the story, especially when there is an underdog or a hero involved. I was recently talking to the owner of a collections agency who told me he started his business because another company bought the one he was working for, and asked him to let go of most of the team. Rather than doing that, he himself quit and started his own company, brought the entire team over to his new venture, and successfully avoided firing many people. Learning his story helped me see the kinder side of a business that otherwise seemed heartless, and I immediately felt myself rooting for%2
via Your Story Is Your Marketing Strategy.

Tell the story of your business, your product and most importantly of you. You can’t pay for better marketing than that.
Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!


  1. Ellena Hammes

    Marketing strategy should be catered on the type of business as well as the clinents. :
    Most recent content article on our very own internet page

  2. Astrid

    Excellent goods from you, man. I have understand your stuff previous to and you are just extremely
    wonderful. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read far more from you.
    This is actually a wonderful site.

    • Chala Dincoy

      Thanks for your from the heart feedback, much appreciated!

  3. cold calling sales

    Hey! Would you mind if I share your blog with my zynga group?
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About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients