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The Hilarious Targeting Of Women For New Products
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That's right...the BIC For Her Pen. What's up with launching gender-based products, you ask?...
The Amazing Power of Quiz Marketing
Ever seen one of those "Are You Good In Bed?" quizzes in Cosmo magazine when you were young (and wondered who actually takes those quizzes?) Well, that was my introduction to the great world of quizzes. Now, decades later, who would've thought that I'd be using...
You Can All Hear Me, I Don't Need That Mic, Right?
The need for invisibility that I see in business owners is so incredibly detrimentally pervasive that I've decided to catalogue all the ways CEOs self-sabotage their marketing in this blog. Refusing the Mic Whenever I see a (mostly woman) CEO get introduced and...
Your Prospects Don't Care About Your Products or Services
How crazy can a person be to tell you that your baby that you've spent endless blood, sweat and tears creating-the very thing that you sell for your livelihood isn't what your prospects care about. Well, I'm here to tell you as a former purchaser of corporate...
3 Terrible Trade Show Banner Mistakes
After doing too many trade shows for the past 20 years when I worked as a marketing and brand manager for brands like Pepsi, Pizza Hut, Smirnoff and Playtex, I learned a thing or two about what NOT to put on your trade show banner. Here are the 3 terrible banner...
Why Do I Always Have To Disagree With The Speaker?
Ok. Let me qualify that before I sound insane: I don't disagree with ALL speakers I listen to but if they're talking about marketing, a huge helping of scepticism and a giant case of 'I don't agree with you' can't help but gather in my guts. Here's one example: A...
Does Your Logo Help You Sell More?
How many times have you been asked what you think of someone's new logo and to pick one out of a handful of finalists? I'd bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things that are...
70% of Buyers Watch a Video Before Buying
https://www.youtube.com/watch?v=PaxArz4ojyQ&t=69s I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far...
Half of All Buyers Think Sales Reps Are Pushy
Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I'm not surprised you're surprised because only 17% of reps themselves see themselves as pushy. Wow. Here's another doozy..only 3% of buyers trust a sales person....
Can't Reach That Buyer?
I often hear the complaint from businesses that they just can't reach that hard-to-reach buyer. Having purchased services for giant brands for the past 20 years, I thought I'd share the advice I share with my clients around this very painful subject. What...
Pain of Prospecting Discipline or Pain of Disappointment?
"Sorry, I had a project delivery deadline that I could't miss, so I didn't call anyone on my list to do my prospecting". Does that sound like something you've said in your business? It's something I hear all the time from my clients who have hired me to help them...
How Quickbooks Aced Pain Based Messaging
https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you're not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something,...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
