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Why Niching In Happy People Can Make You Miserable
Say what? Focusing your marketing plan on getting clients who are 'happy' can make you the opposite? How can that be? Let me explain... Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked to had the...
Man Dies After Refusing Anti-venom for Being Too Expensive
I was floored when I read about a man in Missouri dying after being bitten by a snake and refusing to take the anti-venom because it was too expensive. Yet I witness the same thing happening in businesses every day. Here's how you know if your refusal of the...
Guilty of Lethargy Marketing?
Believe it or not, success causes lethargy. There's no deep urgency to change, no burning desire to grow. There you are, toddling along as a busy business owner with a team who is even busier. You're growing at a good healthy clip but you spend actually zero time...
Why Proximity Advice Can Hurt Your Business
When motivational guru Mastin Kipp mentioned this concept of the danger of 'Proximity Advice' at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in their lives. I...
People Who’ve Never Been There Can’t Guide You To Your Destination
If you are trying to fix the obstacle to your business growth, people who have never gotten beyond that same obstacle can't help you get to where you want to grow. It's really a simple concept, and yet, repeatedly I see businesses doing things that won't get them...
Putting Lipstick on Your Pig (Small Business)
As one CEO I told this to said 'are you calling my small business a pig!?'...well I kinda am, but listen to why. When Your Small Business Is the Pig When something is ugly, we call it a pig. It's unfair, it's untrue and it's probably some sort of pig-racism but...
Why Your Vanilla Messaging is Turning Off Prospects
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As...
When Entrepreneurs Commit Suicide
Entrepreneurs brace yourselves, this week's blog is a dark one...It might shock you to know that the stress and the extreme highs and lows of entrepreneurship cause so much anxiety that it actually leads to suicides. Shockingly Common In fact according to CAMH 49%...
55% Leave Your Website Within 15 Seconds
Your messaging has never been more important. According to a study done by Chartbeat, it takes literally seconds for prospects to decide if you can help them or not. If it's so critical that you engage them, what do you say on your website? Don't Be A Generalist Do...
When Businesses Don't Want To Grow
I'm in the very exciting stages of reinventing my business to double my multiple six-digit sales this year. So when I meet business owners who shockingly tell me that they don't want to grow, I have to take a step back and think. You're Either Growing or Dying I...
When You're Competing Against Do-It-Yourselfers
One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...
90% of First Time Voicemails Are Never Returned
I know it's not news to you that it's difficult to reach decision makers. Perhaps this crazy statistic from CRM company Ringlead will underline how dire the situation is for you. Cold calling alone isn't going to fill your lead pipeline. For many industries who...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
