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Horrible Things I Saw While Auditioning For TV
I bought a publicity package where I got trained to pitch via Skype to 15 different TV morning news show producers across the US last week. I am still in PTSD recovery and here are the horrible things that I saw... I'm not as Hot Sh$$ as I Thought I was I have...
Things Dead Entrepreneurs Want To Tell You
Ever wonder what you'd like to tell other entrepreneurs after you've died? I hope I'm not the only one to have this strange compulsion to think such morbid thoughts. Whatever the case, I thought: who better to look to than successful entrepreneurs who are now dead...
Can Bad Presenters Get Clients From Speaking?
The short answer is Yes. Bad Presenters can and often do get clients from speaking. First of all, what are Bad Presenters in my book? They don't engage the audience They have eye-charts with too much info and facts They don't tell stories They don't have audience...
How I Have To Overcome My Fear Of Dogs To Grow My Biz
2022 Note to my readers: This is a blog that I wrote 7 years ago when I first started my TV appearance journey. Since then, I've done 20 appearances all over the US. I've had the pleasure of seeing numerous dogs adopted through this vehicle. Also, my business has...
The Number One Way To Get Corporate Clients
I got to pick the brain of procurement managers of large corporations such as Telus, Coca Cola and National Car Rental at a conference this week. Here are the things they said that they're looking for in a new supplier: Be Different The main thing corporations are...
90% of your 10,000 daily decisions are…
made subconsciously... What? Yeah and it can be bad news if it's keeping you from growing your business or changing your life. What is your Subconscious? It's a storage unit of sorts for the movies you made of your environment through the camera of your perceptions...
How Having a Niche Can Save You In a Recession
What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here's why: Price Cutting When a business is hit...
To Voice Mail or Not To Voice Mail When Prospecting
"I'm sorry she's not in right now, would you like her voicemail?". Therein lies the dilemma of what to do at that moment. Do you leave a voicemail or not when you're prospecting? Based on my illustrious former career as a dial-for-dollars telemarketer in my teens...
When Your Beliefs Box You Into A Niche
Beliefs are thoughts you keep thinking every day. That doesn't sound like a bad thing that can 'box' you into anything now does it? Unfortunately beliefs are THE ONLY thing that keep us from bigger success and living our true potential. In the last week alone, I...
You Can Thank Your Bad Marketing Plan For Your Business Seasonality
Summer's over. You're anxiously awaiting the kids to go back to school and for business to pick up again because frankly, the phones haven't been ringing off the hook for the past few months. You've got just a few months to make money before the Christmas slow...
How My Non-Refund Policy Actually Helps Clients Succeed
If you thought that being flexible with clients in your agreements with them and allowing them time to opt out of working with you is a star customer service tactic, you couldn't be more wrong. Listen to this research at Harvard University that proved this point....
What Your Marketing Can Learn From Donald Trump
I'm sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he's doing well in his marketing, which is surprisingly (or maybe...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
