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Stop Hiding Behind False Ethics Because You're Uncomfortable
I spent a day with the Sales Master James MacNeil this weekend and what he said resounded so well with my own thoughts that I can't stop quoting him to my clients. Here's the story: James was training bank tellers who were on the verge of quitting. These people...
Saint Yourself Scratching Others' Backs
https://www.youtube.com/watch?v=ywtmFXjE3xE Almost every small business I meet gets most of their clients from referrals. However, almost all of them agree that they're not getting enough clients. Well, I'm here to help speed up your lead pipeline. There are 5 ways...
Take The 2-Second Why-You're-Not-Rich Test
I have to admit, I've been reading T.Harv Eker again. Yup, I'm forcing my hubby to listen to it, I'm talking to friends about it over coffee and I'm incorporating it into my sales conversations and it's powerful. You think you're spared from this as my blog reader?...
Are You Letting Your Competitors Decide Your Marketing?
Nothing in the world gets me as fired up as small businesses doing something to market their business because they've seen their competitors doing it. It happens so often that it's like some deeply buried, embarrassing secret of all entrepreneurs. Why A Copy Cat?...
The Internet Is Not Going To Save Your Business
There are so many of us out there, so called marketing experts. I dare you to ask any one of us WHY we're doing something and if they say 'it's expected in this industry' or 'it's the latest and greatest technology', then I say they can't help you. However, if they...
Love What People Criticize You Most For
After years of going to the I Can Do It! conference, I walked away from this year's with this amazing insight. Ready for it? Think about what people most often criticize you for. Most likely it's what you beat yourself up the most for. Maybe it's perfectionism,...
Signs That You're Looking For Love In All The Wrong Places
I'm talking about CLIENT Love, that is... All day every day I am with small business owners. Either I'm meeting them in networking events, speaking at their association meetings or sitting next to them at luncheons. After speaking with them for a couple of minutes,...
Why Refusing To BE Your Brand Is Hurting You
Notice: If you have dangly parts, you may choose to stop reading this post because it's mostly about women but chances are you have women in your life or sometimes feel like they do so go ahead, take a look. Happy International Women's Day. It's been a tough job...
When Somebody Pooped in The Waterslide
What happens when (hopefully) a baby poops in a giant indoor water slide? Well, we had the misfortune of finding out this past weekend when we took our 4-year-old to one. While waiting in an insanely long line up of other freezing parents and hyped up children, all...
Why I Hate Advertising
As a former marketing manager for major consumer brands who, 2 years ago became a solopreneur consultant, I can safely and honestly say I hate advertising. For small fish like me, it just doesn't work and I'm happy to tell you why. If you don't fit the service...
How a Multi Level Marketer Sold Me in 1 Minute
Admit it, most people (who don't sell multilevel marketing-MLM products themselves) shudder in dread when they meet an MLM peddler. Even though I have had clients who WERE multilevel marketers, I have to admit to being one of the shudderers. Until I met Janet from...
Rather Have Your Nose Hairs Pulled Out Than Do This?
Paints a graphic and painful picture, doesn't it? Well if you feel this way about doing research to fine tune your marketing, then you know exactly what I'm talking about. If you don't even know what I'm talking about because you've never once done market research...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
