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Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Jason Fell's story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why some...
Would Anyone Care If You Disappeared?
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to...
The Beatles were right – you can’t buy love
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are wasting their money. You Can’t Make People Love You In high...
The Best Marketing Advice You're Forgetting to Follow
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we've just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my marketing. For example, sometimes I get too busy to look at...
Are you being too clever for your customer?
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to make a marketing plan. She went and got a graphic designer to...
When My Husband Cheated!
Wait—My Andy would never cheat on me. But he did cheat on his bootcamp class. Here’s the story: My darling hubby and I had been faithfully going to the same bootcamp fitness class for over 5 years. That’s when things started to go wrong. New Kid In Town One week on...
6 Ways to Track Your Competitions Marketing Strategy
I don't really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can't help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to work on...
Abercrombie &Fitch CEO – Brilliant or Bastard?
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
3 Best Ways To Get Shopped On Price
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give...
9 Unlikely Ways to Drum Up New Customers
Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here's an excerpt from...
Marketing Advice For A Traffic-less Deli Franchise
[soundcloud url="http://api.soundcloud.com/tracks/90578276" iframe="true" /] Enjoy my first taping of the regular radio segment I host on The Small Business Big Ideas Show called Ask Chala For Some Gentle Marketing Advice (see recording at the 14:25 minute mark)....
Why Your Brand Should Have a Sense of Humor
As a small business coach, I've been laughing at (and with) my clients for years. Now here's proof in this article about why your brand (and you) should have a sense of humour: Weight Watchers' latest spokeswoman spent months making fun of the company. Earlier this...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
