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6 Ways to Track Your Competitions Marketing Strategy
I don't really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can't help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to work on...
Abercrombie &Fitch CEO – Brilliant or Bastard?
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
3 Best Ways To Get Shopped On Price
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give...
9 Unlikely Ways to Drum Up New Customers
Drumming up new customers is on the minds of every business owner. In fact a Constant Contact survey says that 80% of them stay up at night thinking about this very thing.(as a small business coach, I am definitely a part of that statistic!) Here's an excerpt from...
Marketing Advice For A Traffic-less Deli Franchise
[soundcloud url="http://api.soundcloud.com/tracks/90578276" iframe="true" /] Enjoy my first taping of the regular radio segment I host on The Small Business Big Ideas Show called Ask Chala For Some Gentle Marketing Advice (see recording at the 14:25 minute mark)....
Why Your Brand Should Have a Sense of Humor
As a small business coach, I've been laughing at (and with) my clients for years. Now here's proof in this article about why your brand (and you) should have a sense of humour: Weight Watchers' latest spokeswoman spent months making fun of the company. Earlier this...
Are You A Marketing Slouch?
If you're not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you're a dreaded Marketing Slouch or a happy Marketing Superstar. Chances are, if you're not happy then you can stand to...
Startup Wedding Planners Explore Niche Markets to Stand Out
Yes, I'm beating the drum of niching AGAIN. During my conference coaching sessions which consist of laser coaching small business owners on growth and development in 15 minute segments, the lack of a discernible niche is the number one problem for small businesses....
Are You Deciding To Be A Success Or Not?
http://www.youtube.com/watch?v=I0ydKgS8rSY&feature=youtu.be I was exhausted. I had worked non stop talking to clients all day and still had an article to write AND a networking event that night to go to. I was also nursing a cold. At that moment I understood...
Don't Talk About Your Hell While You're In It
You are human (right?) and while as an entrepreneur you help solve your clients' pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a brief moment in time, your pain. Do you feel like a fraud every...
Listen To My 'Gentle Marketing' Radio Interview
Are you a shy marketer? Do you hate in-your-face-marketing? Don't you think it's 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview with BizRadio and...
Report: Whos Using Social Networks
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the exception of Facebook). Here's a recent report by Pew Research...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
