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Can Lance Armstrong Rebuild His Brand?
Along with the rest of North America, my husband and I sat captivated by Oprah's interview with the man who'd defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand marketing...
Co-Marketing: Twice as Nice or Double the Trouble?
I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here's a great article about just that: Danger arises, though, when partners have very different...
Is Your Personality Attracting Customers?
“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
Spend Money to Make Money
One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don't have enough sales to justify the spend. They want to get some clients in the door before committing to a 6 month...
My Surprising New Year’s Resolutions
Yup, I'm an entrepreneur and for me, it’s that time of year when everything is fresh and exciting. It’s also that time where everything seems do-able and fun. So here’s my crack at a list of my 2013 resolutions. 1. Get on TV To my everlasting embarrassment,...
How to Maintain Your Post-Vacation Bliss
I spent the holidays alternating between managing my own fever and nursing my family through theirs. It felt awful but at least we were together! In a few weeks, I'm going to take a sunny south vacation so this advice by Toronto-based business and life coach Joshua...
5 Ways to Prepare for Next Year
So it's the first week in 2013 and I'm back at my desk. Are you wondering what you should be doing now that the new year's started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as you're back to...
3 Things You Wish People Would Say While Networking
As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say... 1. Excuse me, you have something black in your teeth This one killed me as I got into my car...
How to Build Customer Loyalty in 2013
Isn't it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article...
Take a Guilt-Free Holiday Break
I have holidays on the brain. I've picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it's not a hard sell approach but...
Best 3 Gifts You Can Give
My husband is out shopping with our 3-year-old as I work today. I have no doubt that he's shopping for me. Here are 3 free and wonderful gifts you can give for the holidays or at any time. Not to be like a cheesy commercial but these gifts that are mentioned in the...
Why Shorter Is Sweeter (& Always More Efficient)
I'm only 5'3" so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she'd made for a new program she was offering. It was pages and pages...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
