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Gifting Customers: Dos & Don'ts
This week I was finally going to be face to face with a client of 2 years. As a small business coach who mostly works with clients by phone, I'd never met him. With great excitement, I gave him the gift I'd had prepared especially by a new gift basket...
7 Steps to Become an Authority in Your Industry
As a small business marketing coach, I've been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...
Too scared to lose your (video) virginity?
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your...
Eyeing an Industry Conference? Here's How to Tackle It
When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors' new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client...
How to Get Anyone's Attention
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients' attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to Know...
The Power of a Single Compliment
Unbelievable but true, if you pay even just one compliment to someone you work with, it might improve their performance. Read about this fascinating study below: In a recent study conducted by Japanese scientists, researchers found that people tend to perform a...
No. 1 Marketing Mistake You're Making
Bet you didn't even know that when you're measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are making is to...
5 Biggest Money Mistakes of Rookie Entrepreneurs
Money is truly oxygen in our world and especially in the world of a small business. When I started my small business marketing consulting practice 1.5 years ago, I had saved up only $15K for startup costs and emergencies. Luckily, I have barely touched that money...
Uncomfortable Marketing?
If you feel sleazy and dirty when you think about marketing yourself, listen to this interview I did with Money Coach Flo Grunfelder about how to get over the discomfort of marketing and to joyfully connect with great paying clients....
Chala's radio interview about calming down entrepreneurs
I was on a radio show this summer talking about breaking free from fears for small business owners who want to grow their businesses. We talked about the top fear of Entrepreneurs as being too much success and how I got over the first 2 months of sleeplessness when...
Are you guilty of oversharing?
Last night I listened to a speaker who was highly touted by the host as being so phenomenal as to be back by popular demand from thousands of miles away. Her topic was the same as mine, helping small businesses grow through branding so I was truly looking forward...
What you absolutely need to be doing right now to grow your small business
What should you be doing right now as November folds to a close in order to grow your business? No, it's not Christmas shopping for your clients (although there's obvious rewards to that too). You should actually be planning your 2013 marketing activities to reach...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
