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Project a Successful Image: 7 Ways
In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...
Turn Customers Into Your Best Salespeople: 4 Tips
As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...
A Lesson in Crisis Communication From Beyonce
I'm not American nor am I a sports fan but I'm a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don't know if you were aware of the pr crisis that Beyoncé faced when it was found out that she lip-synched at President...
How Smart Companies Use PR to Get the Word Out
It's pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to mesmerize...
Suck At Keeping Your Word? You Could Be Losing Customers
I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what...
Lunch Meetings: 5 Reasons They Work
One of my New Year's Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you've been thinking along the same lines. Here are some compelling reasons to have a...
Can Lance Armstrong Rebuild His Brand?
Along with the rest of North America, my husband and I sat captivated by Oprah's interview with the man who'd defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand marketing...
Co-Marketing: Twice as Nice or Double the Trouble?
I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here's a great article about just that: Danger arises, though, when partners have very different...
Is Your Personality Attracting Customers?
“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
Spend Money to Make Money
One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don't have enough sales to justify the spend. They want to get some clients in the door before committing to a 6 month...
My Surprising New Year’s Resolutions
Yup, I'm an entrepreneur and for me, it’s that time of year when everything is fresh and exciting. It’s also that time where everything seems do-able and fun. So here’s my crack at a list of my 2013 resolutions. 1. Get on TV To my everlasting embarrassment,...
How to Maintain Your Post-Vacation Bliss
I spent the holidays alternating between managing my own fever and nursing my family through theirs. It felt awful but at least we were together! In a few weeks, I'm going to take a sunny south vacation so this advice by Toronto-based business and life coach Joshua...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
