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Don't Talk About Your Hell While You're In It
You are human (right?) and while as an entrepreneur you help solve your clients' pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a brief moment in time, your pain. Do you feel like a fraud every...
Listen To My 'Gentle Marketing' Radio Interview
Are you a shy marketer? Do you hate in-your-face-marketing? Don't you think it's 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview with BizRadio and...
Report: Whos Using Social Networks
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the exception of Facebook). Here's a recent report by Pew Research...
Your Website Should Be A Love Letter
As a small biz marketing coach, I sure do write and think about love a lot, don't I? Well, that's just me. Now what about you? Are you looking at your biggest and in most cases first point of contact between your potential clients and yourself, ie. your website with...
The Secret to a Strong Branding Message? Focus.
Can't focus? Then you're in for a tough time in business. Here's someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people--Adam Kleinberg, (a cool ad agency dude). He agrees that people are confused by your...
When Your Imagination Is Bigger Than Your Wallet
Have you ever solved a problem bigger than your wallet with your imagination? Well, here's a story that I hope you will learn a lot from! The Situation My client Andrea (I have permission to use her real name) hired a young hotshot assistant for her ad agency. He was...
Do Customers Love You? 5 Questions to Ask
Your customers may 'like' your Facebook page but do they actually LOVE you? That's such an overused word but I don't mind. I use it for everything because like any consumer, I'm passionate about the products and services I spend my life with. How about you? Answer...
5 Online Marketing Strategies for a Tight Budget
Budgets are tight all around and I'm the perfect example of an el-cheapo marketer. When I meet new prospects and tell them that I'm a marketing coach, they sometimes start to look nervous and say that they don't have any money for marketing. Well here are some free...
5 Signs That You Are Living In The Dark Ages
I've been having lots of short phone chats with people I meet while networking, on social media or with people who've been e-introduced to me. In some cases, I have to really shake my head at the mindset that greets me. Here are some hints that you might also be...
Brandings Cardinal Sins: 3 Common Mistakes to Avoid
You probably know that branding started in farms thousands of years ago to distinguish one farmer's cattle from another's. In business, it's one of the most important things to set you apart from your sea of competitors. Nobody's born with this knowledge and you don't...
Marketing Strategies for the Future
As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I'm even writing a book about it called "Gentle Marketing". It's all about attraction, gratitude and giving...
Poking my eyes out
Have you ever wanted to poke your own eyes out during someone's speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I'll be speaking there myself this year. The talk was given by a sales rep for a...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
