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How to Get Anyone's Attention

How to Get Anyone's Attention

As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients' attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1.  Get to Know...

Uncomfortable Marketing?

Uncomfortable Marketing?

If you feel sleazy and dirty when you think about marketing yourself, listen to this interview I did with Money Coach Flo Grunfelder about how to get over the discomfort of marketing and to joyfully connect with great paying clients....

Are you guilty of oversharing?

Are you guilty of oversharing?

Last night I listened to a speaker who was highly touted by the host as being so phenomenal as to be back by popular demand from thousands of miles away. Her topic was the same as mine, helping small businesses grow through branding so I was truly looking forward...

Collaboration Stagnation

Collaboration Stagnation

We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices. For most of us, it’s still a new experience to marry another business—whether for the duration of a...

How to Break Bad News to Clients

How to Break Bad News to Clients

Giving bad news to anyone sucks but to a client for a growing small business who holds your pay cheque and referrals in their hands, it could be downright scary. My fave marketing guru Sam Horne says the best way to handle a screwup is to ride A-train: Acknowledge,...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients