by chala | Jun 30, 2016 | Marketing
Say what? Focusing your marketing plan on getting clients who are ‘happy’ can make you the opposite? How can that be? Let me explain… Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked...
by chala | Jun 15, 2016 | Marketing
I was floored when I read about a man in Missouri dying after being bitten by a snake and refusing to take the anti-venom because it was too expensive. Yet I witness the same thing happening in businesses every day. Here’s how you know if your refusal of the...
by chala | Jun 8, 2016 | Marketing
Believe it or not, success causes lethargy. There’s no deep urgency to change, no burning desire to grow. There you are, toddling along as a busy business owner with a team who is even busier. You’re growing at a good healthy clip but you spend actually...
by chala | Jun 2, 2016 | Marketing
When motivational guru Mastin Kipp mentioned this concept of the danger of ‘Proximity Advice’ at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in...
by chala | May 26, 2016 | Marketing
If you are trying to fix the obstacle to your business growth, people who have never gotten beyond that same obstacle can’t help you get to where you want to grow. It’s really a simple concept, and yet, repeatedly I see businesses doing things that...
by chala | May 11, 2016 | Marketing
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As I...
