by chala | Nov 11, 2015 | Marketing
I recently read that a Google Executive said “Social Media Is Like Teen Sex…Everyone wants to do it, nobody knows how. When it’s finally done, there’s surprise it’s not better”. I laughed and laughed when I read this because...
by chala | Oct 22, 2015 | Marketing
The short answer is Yes. Bad Presenters can and often do get clients from speaking. First of all, what are Bad Presenters in my book? They don’t engage the audience They have eye-charts with too much info and facts They don’t tell stories They don’t...
by chala | Sep 23, 2015 | Marketing
What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here’s why: Price Cutting When a business is...
by chala | Aug 25, 2015 | Marketing
I’m sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he’s doing well in his marketing, which is surprisingly...
by chala | Jun 8, 2015 | Marketing
As my practice grows rapidly south of the border, I’ve been chatting to a lot of taxi drivers. They’re upset. Often they have to work longer hours to make the same fare. In some cities, their business is almost reduced to nil. If you travel to the US a...
by chala | Jun 4, 2015 | Marketing
Yes, there it was, the big-planned-for-exciting trade show I’d planned, plotted and saved up for. The day was here. The Show Suzanne Evans was a big deal for me. I’d wanted to meet her for a long time and I wasn’t disappointed. What started...
