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Why Niching In Happy People Can Make You Miserable

Say what? Focusing your marketing plan on getting clients who are ‘happy’ can make you the opposite? How can that be? Let me explain… Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked...

Man Dies After Refusing Anti-venom for Being Too Expensive

I was floored when I read about a man in Missouri dying after being bitten by a snake and refusing to take the anti-venom because it was too expensive.  Yet I witness the same thing happening in businesses every day. Here’s how you know if your refusal of the...

Guilty of Lethargy Marketing?

Believe it or not, success causes lethargy. There’s no deep urgency to change, no burning desire to grow. There you are, toddling along as a busy business owner with a team who is even busier. You’re growing at a good healthy clip but you spend actually...

Why Proximity Advice Can Hurt Your Business

When motivational guru Mastin Kipp mentioned this concept of the danger of ‘Proximity Advice’ at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in...