by chala | Apr 21, 2016 | Marketing
Your messaging has never been more important. According to a study done by Chartbeat, it takes literally seconds for prospects to decide if you can help them or not. If it’s so critical that you engage them, what do you say on your website? Don’t Be A...
by chala | Apr 7, 2016 | Marketing
One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...
by chala | Mar 31, 2016 | Marketing
I know it’s not news to you that it’s difficult to reach decision makers. Perhaps this crazy statistic from CRM company Ringlead will underline how dire the situation is for you. Cold calling alone isn’t going to fill your lead pipeline. For many...
by chala | Mar 24, 2016 | Marketing
Unlike the gory (ew) box office smash Deadpool’s innovative poo on a billboard marketing, there are less shocking and still creative ways that you can take a page out of the highly anticipated Batman v Superman’s marketing book to get leads for your small...
by chala | Mar 3, 2016 | Marketing
Chew on this piece of research if you will–according to the consulting firm MarketingSherpa, 68% of B2B organizations have not identified their funnel. This is pretty consistent with what I see when I speak to most business owners. Here’s why this stat...
by chala | Feb 9, 2016 | Marketing
I can’t tell you how many business owners I’ve met who have told me that they refuse to create and send newsletters because nobody reads them. They are convinced that there is very little potential in converting readers into clients from an intrusive...
