How To Ask A Client For A Price Increase


I’d like to thank my clients for constantly giving me great material to blog about here. This week’s topic comes courtesy of a long-time client who is planning on announcing his price increase shortly to his beloved trusted customers. If you’ve never asked your clients for a raise, then it’s time to take a look… continue reading »

Terrified Of Creating Content


Almost every client I’ve met has told me that while they don’t blink at running multi-Million Dollar corporations, they’re very uncomfortable (in fact, some have confessed to being terrified) at creating any type of content for their marketing. When I say ‘content’, I mean writing a blog, a newsletter, making a speech, posting a social… continue reading »

Bad Differentiators That Can Make You Go Broke


“I did everything opposite to the competition and yet I still failed” mourned my podcast guest on my aptly named show, Naked Marketing. This is where guest entrepreneurs get naked with their marketing mistakes and show us their vulnerable side so we can avoid their mistakes. It occurred to me as I listened to my… continue reading »

Clients Who Back Out


The ugly face on the down side of the big high of a new sale is when the client backs out in a severe case of buyer’s remorse. But there are ways that you can prevent it and reposition it so that you never have to be disappointed in this way again. Welcome Gift As… continue reading »

Lost Deals Take 38% Longer To Finalize


“Why won’t they call us back Chala? I thought we had an amazing sales meeting!” is the complaint I hear from clients on occasion. I always have a gut feeling from years of buying and selling services to corporations that the sale is dead but now there’s new research to prove my gut right. Here’s… continue reading »

7 Shark Tank Tips For The Perfect Pitch


Resident Shark “QVC Queen” Lori Grenier knows a thing or two about pitching. Selling out of anything she pitches on QVC, she’s also been on the receiving end of hundreds of Shark Tank pitches. In this Inc.com article, she has 7 tips to share with us entrepreneurs for a perfect pitch. As a pitch coach,… continue reading »

75% of Brands Could Disappear and Nobody Would Care


A recent research showed that three-quarters of brands could stop existing and consumers wouldn’t care and would find a replacement. As a B2B marketing coach, I’m thinking that if consumer brands that pour Millions into their brand awareness and engagement face this, what chance does small businesses stand? Here are ways to stay relevant and… continue reading »

Meetings That Go Nowhere


Sales Meetings, that is..In fact, B2B sellers waste, on average, over $38,000** per year in direct costs on meetings that go nowhere and 62% of initial meetings do not progress to next meeting.***  As the purchaser of services for 18 years I have a few secrets that I teach my clients on what to do to make sure that you… continue reading »

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