79% of Revenue Champs Do Personalized Marketing


Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn’t just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the availability of AI driven data usage. What is it? Personalized… continue reading »

3 Signs Your Messaging Isn’t Working


Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn’t Convert Month after month you go from meeting to meeting and… continue reading »

80% Marketers Already Prepared for Recession


There’s a lot of uncertainty lately in the wind. How are big businesses preparing for it? Well Hubspot asked Marketing execs just that question and found that a whopping 80% are already planning for it. Here is what they’re doing to hunker down during the expected storm. Get Free Marketing Getting on TV shows, podcasts,… continue reading »

About Page As a Positioning Tool


Seeing as how the ‘About’ page is the 2nd most visited section of any website after the ‘Home’ page, you need to be very careful about how you use it. In fact, why don’t you use it to position and differentiate your company? Here’s how… ReThink Ice Cream Story When George Haymaker (pictured above), a… continue reading »

Overcoming Buyer Fatigue


Having come from two consecutive procurement conferences this month, I can tell you as a certainty that buyers are tired. What exactly is ‘buyer fatigue’? it’s disillusionment. It’s burn-out from seeing too many pitches that go nowhere. It’s buyers feeling less empathy and having less patience with sellers. It’s that buyer’s are quicker to judge… continue reading »

Selling To Non-Decision Makers


Non-decision makers are the people who might love you and want to buy from you but their hands are tied. There are two reasons I can think of why you’d ever have to sell to a non-decision maker. One is when you simply can’t get to them, ie. your contact won’t grant you access to… continue reading »

Sales Conversation No-No’s


Trust and establishing a connection with your networks is what gets you into a sales conversation. A recent research in Psychology Today found that there are 6 habits that break a connection during conversations. Here are a few of them and a look at those that affect Sales Conversations. Interrupting This one seems like a… continue reading »

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