by Chala | May 21, 2025 | Marketing
The AI Content Takeover Is Real. According to HubSpot’s 2025 State of Marketing report, 84% of marketers expect AI content creators to replace human ones. These AI creators are generating content 100 times faster than humans, with some making an average of...
by Chala | May 15, 2025 | Marketing
Here’s a reality check: 90% of sellers think buyers trust them, but only 57-70% of buyers actually do (depending on the industry). Financial services sits at the bottom with just 57% trust, while manufacturing tops out at 70%. That’s a massive disconnect!...
by Chala | May 9, 2025 | Marketing, Small business growth
Let’s talk about the $38,000 lost in first-time corporate buyer meetings that go nowhere. One of the biggest myths other sales and marketing coaches teach is that a “capability presentation” should focus on you and your company. Dead wrong! The...
by Chala | Apr 11, 2025 | Marketing
Nearly half of small business owners are expecting sales declines according to a recent CNBC survey. This fear naturally leads many to slash marketing budgets—exactly when they should be doing the opposite. After spending 20 years marketing for giants like Pepsi and...
by Chala | Mar 17, 2025 | Marketing
Sitting here with the late spring sunshine streaming through my windows (while ironically packing winter boots for my trip to Ottawa!), I’ve been diving into research about telemarketing. Is this 150-year-old method dead in our digital age? The stats might...
by Chala | Mar 5, 2025 | Marketing, Small business growth
As a buyer of services for giant corporations for 18 years, I saw that B2B Buyers say “no” way more times than they say “yes” to a vendor trying to sell to them. Here are statistically the top 5 reasons why they do that and how to realize where...
