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Competing Against Machines That Never Sleep

Competing Against Machines That Never Sleep

Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet.  AI is transforming B2B sales faster than you can say “algorithm”  Here are the key areas of impact:   1. Personalization on steroids   2. 24/7...
Grew Their LinkedIn Presence by 84% in 6 Months

Grew Their LinkedIn Presence by 84% in 6 Months

If a prospect sees your content on LinkedIn, research says that they are 6 times more likely to buy from you. Given its importance, my eyebrows raised to see that content creation digital marketing powerhouse Hubspot was in the news with their success in this arena....
6 Reasons An Executive Will Take Your Call

6 Reasons An Executive Will Take Your Call

1. They Recognize The Name You Dropped Sales emails with subject lines that included the name of a family member, a friend or a colleague close almost 10x more than cold emails. Warming up a lead with a name drop is a huge reason why busy execs who are flooded with...
97% Buyers Buy On Testimonials

97% Buyers Buy On Testimonials

Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It’s no different in B2B buying. In this world, testimonials and reviews are the second most...