by chala | Aug 23, 2016 | Marketing
Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz’s book, The Paradox of Choice, he...
by chala | Jul 28, 2016 | Marketing
Sometimes when I hear speakers say something, it ignites a fire in my brain. That’s exactly what happened when I watched creativity expert Sir. Ken Robinson’s TED talk. I mean, true he’s been saying the same thing since 2006 (probably since he was...
by chala | Jun 30, 2016 | Marketing
Say what? Focusing your marketing plan on getting clients who are ‘happy’ can make you the opposite? How can that be? Let me explain… Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked...
by chala | Jun 15, 2016 | Marketing
I was floored when I read about a man in Missouri dying after being bitten by a snake and refusing to take the anti-venom because it was too expensive. Yet I witness the same thing happening in businesses every day. Here’s how you know if your refusal of the...
by chala | Jun 8, 2016 | Marketing
Believe it or not, success causes lethargy. There’s no deep urgency to change, no burning desire to grow. There you are, toddling along as a busy business owner with a team who is even busier. You’re growing at a good healthy clip but you spend actually...
by chala | Jun 2, 2016 | Marketing
When motivational guru Mastin Kipp mentioned this concept of the danger of ‘Proximity Advice’ at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in...
