by Chala | May 25, 2023 | Marketing
Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn’t Convert Month after month you go from...
by Chala | May 11, 2023 | Marketing
There’s a lot of uncertainty lately in the wind. How are big businesses preparing for it? Well Hubspot asked Marketing execs just that question and found that a whopping 80% are already planning for it. Here is what they’re doing to hunker down during the...
by Chala | May 3, 2023 | Marketing
Seeing as how the ‘About’ page is the 2nd most visited section of any website after the ‘Home’ page, you need to be very careful about how you use it. In fact, why don’t you use it to position and differentiate your company? Here’s...
by Chala | Apr 19, 2023 | Marketing
With the talented AI tool ChatGPT on everyone’s radar, I thought it would be interesting to ask ChatGPT itself whether it could replace me. After all, I take great pride in my sassy and smart content that I crank out each and every week. For once and for all, I...
by Chala | Apr 10, 2023 | Marketing
Having come from two consecutive procurement conferences this month, I can tell you as a certainty that buyers are tired. What exactly is ‘buyer fatigue’? it’s disillusionment. It’s burn-out from seeing too many pitches that go nowhere....
by Chala | Mar 8, 2023 | Marketing
Non-decision makers are the people who might love you and want to buy from you but their hands are tied. There are two reasons I can think of why you’d ever have to sell to a non-decision maker. One is when you simply can’t get to them, ie. your contact...
