by Chala | Apr 24, 2025 | Small business growth
I’ve witnessed countless sales meeting failures in my 18 years of corporate buying with large corporates. With 70% of B2B sales reps missing their quotas last year, these mistakes are becoming increasingly costly. The biggest fumble? Generic pitches that lack...
by Chala | Apr 17, 2025 | Small business growth
After diving into the most-asked question on Perplexity for B2B businesses – “How can we adapt strategies to address buyer hesitation, longer sales cycles, and budget constraints due to economic uncertainty?” – I’ve got some practical...
by Chala | Apr 11, 2025 | Marketing
Nearly half of small business owners are expecting sales declines according to a recent CNBC survey. This fear naturally leads many to slash marketing budgets—exactly when they should be doing the opposite. After spending 20 years marketing for giants like Pepsi and...
by Chala | Mar 17, 2025 | Marketing
Sitting here with the late spring sunshine streaming through my windows (while ironically packing winter boots for my trip to Ottawa!), I’ve been diving into research about telemarketing. Is this 150-year-old method dead in our digital age? The stats might...
by Chala | Mar 5, 2025 | Marketing, Small business growth
As a buyer of services for giant corporations for 18 years, I saw that B2B Buyers say “no” way more times than they say “yes” to a vendor trying to sell to them. Here are statistically the top 5 reasons why they do that and how to realize where...
