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How to Win Multi-Million Dollar RFPs: Secrets From a $3M Win

How to Win Multi-Million Dollar RFPs: Secrets From a $3M Win

by Chala | Apr 15, 2026 | Marketing

Interview with Kym Insana, President & Founder of Always on Digital I’m thrilled to have one of my favorite people here – Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She’s sharing the secrets to her success....
Why Your B2B Leads Never Convert (And the Simple Fix)

Why Your B2B Leads Never Convert (And the Simple Fix)

by Chala | Apr 8, 2026 | Uncategorised

I’ve been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they’re not converting at a high enough level. A lot of B2B leads never convert because...
How to Unseat Corporate Giants When Nobody Inside Knows Your Name

How to Unseat Corporate Giants When Nobody Inside Knows Your Name

by Chala | Apr 1, 2026 | Marketing

You’re fighting against The Incumbent Advantage. I’ve met hundreds of $3-15 million B2B service CEOs in private executive roundtables discussing the same challenge: how do you unseat a giant corporate competitor already on the inside when nobody knows your...
How To Look Bigger Without Lying About Your Company Size

How To Look Bigger Without Lying About Your Company Size

by Chala | Mar 19, 2026 | Marketing

For years running executive roundtables with $3-15 million B2B service CEOs, their biggest frustration is looking too small to Fortune 500 prospects. After 18 years buying services for Pepsi, Pizza Hut, and Frito-Lay, here’s the truth: corporate buyers...
Stop Spending Another Dollar on Marketing Until You Read This

Stop Spending Another Dollar on Marketing Until You Read This

by Chala | Mar 10, 2026 | Marketing

Constant Contact just dropped research that should terrify every B2B CEO: 89% of small businesses measuring marketing ROI are unsure if their strategy actually worked. Even worse? A quarter don’t even know where their leads come from. After spending 18 years...
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Recent Posts

  • How to Win Multi-Million Dollar RFPs: Secrets From a $3M Win
  • Why Your B2B Leads Never Convert (And the Simple Fix)
  • How to Unseat Corporate Giants When Nobody Inside Knows Your Name
  • How To Look Bigger Without Lying About Your Company Size
  • Stop Spending Another Dollar on Marketing Until You Read This

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