by Chala | May 27, 2026 | Marketing, Small business growth
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...
by Chala | May 20, 2026 | Marketing, Small business growth, Uncategorised
I just got back from the Women’s President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty –...
by Chala | May 13, 2026 | Marketing
I just attended the Women’s President Organization conference in Fort Lauderdale with hundreds of multi-million dollar women business owners who’ve sustained success for decades regardless of what’s happening in the economy. The biggest reminder when...
by Chala | May 6, 2026 | Marketing
I’ve been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated – gyms on every corner, anyone can get certified, most trainers end up needing...
by Chala | Apr 29, 2026 | Marketing
I’ve been helping clients do repositioning for almost two decades now. The lack of differentiator is the number one reason you can’t unseat whoever’s already doing similar things in an organization you’re trying to get into. 86% of buyers...
