by Chala | Jul 9, 2025 | Uncategorised
That’s right, I said ‘proof’. As in ‘protect’. Because it’s a topic that’s keeping my clients up at night: AI replacing their businesses. With 83% of companies claiming AI is a top priority, some of my clients are watching...
by Chala | Jul 2, 2025 | Marketing
“Why do you always have to be so negative Chala?” is something that I’ve heard from so many clients. Well, it’s not me! It’s you! Let me explain: Pain-based marketing makes people uncomfortable, but it works. Here’s why – pain...
by Chala | Jun 19, 2025 | Marketing
As I prepare for the WBENC procurement conference in New Orleans (with thousands of women business owners and corporate buyers), it’s the perfect time to examine current corporate buyer trends. After 20 years as a corporate buyer myself before founding The...
by Chala | Jun 12, 2025 | Marketing
Let’s address the elephant in the room: stress is literally changing your brain and stopping your business growth. The statistics are alarming – 88% of entrepreneurs have at least one mental health issue (50% higher than the general population), 81% report...
by Chala | Jun 5, 2025 | Marketing, Small business growth
Sipping my actual tea today (finally!), I need to address something that’s killing 68% of entrepreneurs’ growth: working only IN their business instead of ON it. Having spent 18 years in corporate marketing before founding The Repositioning Expert, I see...
