97% Buyers Buy On Testimonials


Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It’s no different in B2B buying. In this world, testimonials and reviews are the second most important criteria for purchase (direct recommendation is the first one)…. continue reading »

Is Cold Calling Dead?


Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes, those people who were born using technology who hate to actually speak… continue reading »

6 Ways To Start a Presentation To Wow


Recently I did a post on the fact that buyers bounce from your presentation in 15 seconds. How do you stop them in their tracks and make them pay attention from the start? Say Something Controversial As the hallmark of best-in-class speeches, TED talks provide a rich teaching ground for learning how to wow an… continue reading »

15s For Buyers To Ignore A Presentation


Having written a book called “How to Make Anyone Like You in 7s or Less”, I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to ‘bounce’, ie. ignore it. Here are some other eye-popping stats from a recent survey by storydoc.com of 100K… continue reading »

Marketing Mistake 85: Not Vetting Agencies Before Hiring

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Naked Marketing Podcast with Guest, Jules & Stace Jules and Stace are the married owners of OME (Oceans, Mountains, and Earth) Gear. They first started by working with the original design of Jules’ parents of a multi-functional outside chair and then improving it so that it had 5 features instead of 2. The couple’s story… continue reading »

Swag That Sells


I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent participant in my latest… continue reading »

Marketing Mistake 84: Not Committing To a Specific Niche

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Naked Marketing - Episode 84 - Scott Anderson

Naked Marketing Podcast with Guest, Scott Anderson Scott Anderson is a professional business coach, serial entrepreneur, and owner of Double Dare Coaching – a unique coaching business that specifically works with high-level executives who are currently suffering from burnout. Having personally experienced burnout himself, Scott understands how the need to succeed can also lead to… continue reading »

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