Marketing Mistake 44: Comparinoia, Fear Of Missing Out

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Naked Marketing - Episode 44- Dr. Stevie Dawn Carter

Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be by understanding the importance of emotional intelligence in building a strong… continue reading »

Make Google Loove (not a typo) You


How do you get into fickle Google’s black heart (for those of you who have a love-hate relationship with Google, that is!)? How do you become a favourite searched business owner or business? Well, it all starts and ends with one thing: Becoming a Topic Expert. Voice Search One of the biggest trends in search… continue reading »

Shock and Awe Marketing To Woo A Giant


Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term ‘Shock and Awe’) has always existed. Now, it’s hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are the steps I take my clients through to plan out a Shock… continue reading »

Marketing Mistake 43: Not Asking If Anyone Needed My Product I Invented

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Naked Marketing - Episode 43- Nate Palmer

Naked Marketing Podcast with Guest, Nate Palmer What a treasure it was to meet with fitness trainer Nate Palmer, the self-described fat-loss ninja who helps dads and business owners with their nutrition and wellness so that they feel more energized every day. Unlike other fitness coaches, Nate believes that bodybuilding and food should be taken… continue reading »

Marketing Mistake 42: Leading With What Market Needed Vs. Passion

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Naked Marketing - Episode 42- Jeff Ton

Naked Marketing Podcast with Guest, Jeff Ton Practicing to become the next Mick Jagger or John Lennon, Jeff Ton went to college with the goal of studying Music. There, his dreams of becoming a rockstar were answered, but not in the way he expected. Jeff fell in love with IT and saw that he could… continue reading »

How Megan Markle Said “I” 34 Times in 7 Minutes


If you got a chance to hear about Meghan Markle’s speech at the Young One World summit this past week, it garnered some royal criticism. As a big fan of Megan’s I had to wince at this snafu because it’s one that hundreds of business owners I meet make every day. They too overuse the… continue reading »

Marketing Mistake 41: Spent On Keyword Ads Without Proper Target Research

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Naked Marketing - Episode 41- Steven Hoffman

Naked Marketing Podcast with Guest, Steven Hoffman Has there ever been such a bubbly guest as Steven Hoffman, CEO of Founders Space? The moment he came on screen, his energy just radiated from his being, and there was nothing else to do but smile and listen to what he had to say. Surprisingly, Steven described… continue reading »

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