by Chala | Jul 2, 2025 | Marketing
“Why do you always have to be so negative Chala?” is something that I’ve heard from so many clients. Well, it’s not me! It’s you! Let me explain: Pain-based marketing makes people uncomfortable, but it works. Here’s why – pain...
by Chala | Jun 19, 2025 | Marketing
As I prepare for the WBENC procurement conference in New Orleans (with thousands of women business owners and corporate buyers), it’s the perfect time to examine current corporate buyer trends. After 20 years as a corporate buyer myself before founding The...
by Chala | Jun 12, 2025 | Marketing
Let’s address the elephant in the room: stress is literally changing your brain and stopping your business growth. The statistics are alarming – 88% of entrepreneurs have at least one mental health issue (50% higher than the general population), 81% report...
by Chala | Jun 5, 2025 | Marketing, Small business growth
Sipping my actual tea today (finally!), I need to address something that’s killing 68% of entrepreneurs’ growth: working only IN their business instead of ON it. Having spent 18 years in corporate marketing before founding The Repositioning Expert, I see...
by Chala | May 21, 2025 | Marketing
The AI Content Takeover Is Real. According to HubSpot’s 2025 State of Marketing report, 84% of marketers expect AI content creators to replace human ones. These AI creators are generating content 100 times faster than humans, with some making an average of...
