by Chala | Jul 8, 2026 | Uncategorised
I just got back from the WBENC conference and while I saw amazing success stories, I also witnessed a lot of preventable mistakes. These aren’t judgments – most of us have been there. But now that you know what not to do, please don’t do it. Here are...
by Chala | Jun 24, 2026 | Marketing
An Interview with Maritza Lizama and Pam Nieto from Captiva Branding CHALA: Welcome to Tuesday Tea Time. I’m here with Pam Nieto and Maritza Lizama from Captiva Branding. These are two of my hardest working clients and I’m so proud to bring them to you...
by Chala | Jun 10, 2026 | Marketing
Did you know that 73% percent of B2B buyers now start their vendor search by asking an AI chatbot for recommendations. I know because I do it too. Last week, I had to move my 85-year-old Mom from one retirement home to another in Ottawa. I had very limited time for...
by Chala | Jun 2, 2026 | Marketing
Here’s the hard truth: you miss 90% of sales you don’t follow up on. And here’s what most people get wrong – 60% of customers say no four times before they buy. Not once. Four times. So yes, you have to keep trying. The real question is when...
by Chala | May 27, 2026 | Marketing, Small business growth
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...
