by Chala | Jan 8, 2025 | Marketing
As someone who spent 18 years marketing for giants like Pepsi and Pizza Hut, I can tell you that email marketing still packs a punch – but only if you do it right. Here’s the reality we’re dealing with in 2025: corporate buying teams average seven...
by Chala | Dec 16, 2024 | Uncategorised
Selling to corporations is hard. That’s why less people do it. It’s a tough competitive market, with less engaged buyers who are harder than ever to reach. Given all that, what are the top worries for these folks selling to the giants? The Long Sales Cycle...
by Chala | Dec 2, 2024 | Uncategorised
As a sales strategist with extensive experience in B2B environments, I’ve seen how sales reluctance can significantly impact even the most promising companies. Here’s my 5-point advice for owner-operators of $1 million+ revenue B2B service companies to...
by Chala | Oct 16, 2024 | Marketing
Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet. AI is transforming B2B sales faster than you can say “algorithm” Here are the key areas of impact: 1. Personalization on steroids 2. 24/7...
by Chala | Sep 5, 2024 | Small business growth
There are so many myths in the world of sales that it stops a lot of small businesses from hitting their goals. And yet having worked as a corporate buyer who bought from companies for 18 years, I can tell you with certainty what these myths are, so that you can avoid...
