Hear me polish Tierra Bonds’s elevator pitch. I loved that Tierra’s pitch was brief, like I always say, “The less time it takes to say what you do, the more money you make.”
I suggested Tierra get more specific about who she helps. I asked her to identify some interest or industry groups to target. For example, students, retirees, new moms, etc. I also explained my process for creating a strategy to identify customer groups and their pains.
I asked Tierra to give me an example of one of the customers she helps. She identified healthcare workers and, later in our conversation entrepreneurs. I worked with her to narrow down the biggest problem is that she solves, and her target market.
Finally, I suggested that she add a statistic to demonstrate the core benefit of her services.
If you thought what Tierra went through was a great experience, complete the application to be my next guest.
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