In today’s episode, I met David Russell and polished his elevator pitch. Wow, his pitch was almost perfect. I had a few minor tweaks to offer.

When I pressed him for a little more information about his prospect’s field, I found out he specializes in the IT industry. This was the missing piece. I always suggest concentrating on the targeted industry and talk only about their specific problem.

Finally, talk about a solution that is branded to the pain. A snappy and catchy name can make your prospects ears perk up and wanting more.

If you thought what David went through was a great experience, complete the application to be my next guest.

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