Shock and Awe Marketing To Woo A Giant
Chala
abm
Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term ‘Shock and Awe’) has always existed. Now, it’s hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are the steps I take my clients through to plan out a Shock… continue reading »
