Tag: B2B Marketing

You can work tirelessly to get amazing, qualified, top-level leads but if you don’t have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how I’ve seen brilliant marketing being wasted due to lack of follow… continue reading »

One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating because as a recruiter recently told… continue reading »

Chew on this piece of research if you will–according to the consulting firm MarketingSherpa, 68% of B2B organizations have not identified their funnel. This is pretty consistent with what I see when I speak to most business owners. Here’s why this stat should scare the pants (or tights) off of you: Unpredictable Income This is the exact… continue reading »