Suffering In Business


In Dan Pink’s book “To Sell is Human”, he asked research participants for the first word that came to mind when they heard the words ‘sales’ or ‘selling’. Guess what wonderful words were most mentioned? “Pushy, hard, ugh, yuck, sleazy, annoying, slimy, dishonest”. Nice, isn’t it? In fact, 80% of the words had a negative… continue reading »

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