by Chala | Nov 7, 2025 | Marketing, Small business growth
Today’s topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many...
by Chala | Oct 30, 2025 | Marketing
This topic fascinates me because it touches every one of my clients at The Repositioning Expert. Everyone’s looking at AI as a super-niche opportunity – it’s the number one buzzword driving massive growth. But here’s the uncomfortable truth...
by Chala | Oct 22, 2025 | Uncategorised
This week’s topic isn’t about marketing, but after 18 years in corporate managing people and being managed, plus 13 years helping clients with The Repositioning Expert, I tackle all sorts of business issues. A business owner I met in New York last week is...
by Chala | Oct 16, 2025 | Marketing
I’m writing fast today because I have a call in 10 minutes – but this stuff is too important not to share! As a 56-year-old who spent 18 years in corporate marketing, I know exactly how the old ways worked. I still see my clients using outdated sales...
by Chala | Oct 9, 2025 | Marketing
For years, I’ve preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown’s research confirms people feel better when they’re true to themselves. But a new book by Columbia University psychology professor Tomas...
