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CEOs Who Don't Post Have Less Trusted Brands
To post or not to post, that is the answer. Post on social media that is... a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...
Knowledge Doesn't Cause Change, Practice Does
I am in the business of change. The change of business success, to be precise. Everyday, I'm faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes about...
Rubbing Your Fingertips Can Catapult Your Business Growth
Stanford lecturer and author of the New York Times bestselling book Positive Intelligence, Shirzad Chamine claims that rubbing your fingertips together for 10 seconds can break you free of the negative thoughts that sabotage your business growth and success. Your...
Client Reduced to Tears Upon Discovering Her Company's Purpose
Your business needs a purpose that's beyond what it does for people. It needs to identify the purpose (the Why) it's doing what it's doing. Such as in the case of my no-nonsense client (let's call her Lucy), who was a partner in a boutique accounting firm. She had...
Single Biggest Way To Waste Your Brilliant Marketing
You can work tirelessly to get amazing, qualified, top-level leads but if you don't have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how I've...
5 Things That Give You Marketing Shame
As a Marketing Strategist, it makes me chuckle when people exhibit signs of real marketing shame. Here are some ways I see small business owners cringing: Business-Card Blues This is when you have some change that's happened to your business but your business-card...
Trump's Strong Marketing When The Product Is Weak
I am the least political person I know. I can't help it, the topic bores me. Also, I'm Canadian so I have less of a vested interest in the recent elections in the US. However, as a business owner, this guy Trump's marketing really rings my bell. Nobody can figure...
Dead End Sales Meetings Cost $1.4 Trillion Globally
You know that exciting sales meeting you spent months getting? The one where you were supposed to close multiple five or six figures? After all, didn't you just spend your own dime flying in your whole team for it? Well, the buyer disappeared on you. The sheer...
86% of B2B Buyers See No Real Difference Between Suppliers
Ever wonder why corporate decision makers don't respond to your emails or voicemail? Worse yet, do you ponder how come your red-hot lead has disappeared after the first meeting? According to B2B blog site Webbiquity, it could be because buyers don't think that...
The Paradox of Choice-When Offering Too Much Can Hurt Your Business
Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz's book, The Paradox of Choice, he...
Obstacles Are There To Stop The People Who Don't Want it Badly Enough
The fact that walls are there to stop not us but the people around us who don't want it badly enough is a quote I read from the author of 'The Last Lecture', Randy Pausch. Randy was, among many things, a professor of computer science at Carnegie Mellon University,...
Not Prepared To Be Wrong? You'll Never Do Anything Original
https://youtu.be/iG9CE55wbtY Sometimes when I hear speakers say something, it ignites a fire in my brain. That's exactly what happened when I watched creativity expert Sir. Ken Robinson's TED talk. I mean, true he's been saying the same thing since 2006 (probably...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
