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Come on, fess up--did this email headline get your interest? Well, hopefully if you're reading this it did. I'm also guessing that you're a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself "what cuts the mustard with emails...
How to Engage Customers on a Dime
One of the biggest fears for small businesses around marketing is that it's expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain't so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur...
Why Can’t I Make More Money?
I've been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here's the kicker: the sentiment I heard from most small businesses I spoke to...
No Two Nightmares Are Alike
At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked...
You May Never See Another Newsletter
I'm not a techie person so imagine my irate surprise when I found out that if you use Gmail, you may never see my newsletter or anyone else's newsletter again unless you change a few settings. You'll now notice that your Gmail now has 3 tabs at the top of your...
Business Not Growing? Take a Look at Your Calendar
Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn't translate into leads or sales. As a small business marketing coach, I gave this idea...
Why Richard Branson and Anthony Robbins are Great Marketers and You're not
When you look at top marketers like Richard Branson or Anthony Robbins, you will see some similar beliefs that result in similar behaviours which you may not share right now. Here's a look at some that you just may want to adopt for your very own small business. 1....
'Your Logo Looks Like a Toilet'
When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a...
Be a Stalker
When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO....
Are You An Askhole?
I loved this title and article by Erika Napoletano in Entrepreneur Magazine because these 3 things happen to me regularly and I myself was guilty of them at one point or another. Take a read to see if you're also an Askhole (someone who asks inappropriate things...
Are You Jumping In To Your Marketing?
http://www.youtube.com/watch?v=N-LCg2O5Fak I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber's chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront,...
Big Presentation? 5 Rookie Mistakes to Avoid
It's an unwritten rule that all rock stars, even really ugly ones (no names needed) get a lot of girlfriends simply because they're rock stars. The same can be said of small business owners who public speak and getting clients. Any entrepreneur who speaks publicly...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
