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Dress Up Your Biz as These Hot Headlines For Halloween
You thought Halloween was just for kids and drinking parties. Entrepreneurs take note, your business can take a cue and 'dress up' by being inspired by these recent events for the occasion. Here's a truly silly look at how to take advantage of this scaaary holiday...
8 Silly Phrases Marketers Should Avoid
Marketers are silly people anyway. They have to marry creativity with the bottom line. They have to entertain and educate and solve problems. So is it surprising that they've created silly phrases and that there are only 8 of them? Geoffrey James from Inc. Magazine...
How I Was Lied To For A Sale-Genius Strategy Or Corrupt?
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain...Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here's what happened on our way back from the...
Is Your Web Presence Getting You More Customers?
You think you're a hot shot online? Think again, in Abigail Tracy 's Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small businesses...
How NOT To Turn A Coffee Date Into A Client
Part of my recent strategy that's been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I'd make a list of the things that DON'T WORK that I've...
50 Shades Of Marketing
What does marketing your darling small business have to do with the book series that has sold over 70 million copies worldwide and set the record as the fastest-selling paperback of all time, surpassing the Harry Potter series? If you're a savvy marketer, a lot....
Your AMAZING photos
Come on, fess up--did this email headline get your interest? Well, hopefully if you're reading this it did. I'm also guessing that you're a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself "what cuts the mustard with emails...
How to Engage Customers on a Dime
One of the biggest fears for small businesses around marketing is that it's expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain't so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur...
Why Can’t I Make More Money?
I've been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here's the kicker: the sentiment I heard from most small businesses I spoke to...
No Two Nightmares Are Alike
At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked...
You May Never See Another Newsletter
I'm not a techie person so imagine my irate surprise when I found out that if you use Gmail, you may never see my newsletter or anyone else's newsletter again unless you change a few settings. You'll now notice that your Gmail now has 3 tabs at the top of your...
Business Not Growing? Take a Look at Your Calendar
Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn't translate into leads or sales. As a small business marketing coach, I gave this idea...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
