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The 5 Questions You Should Ask Yourself Before Taking on a Client
As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think it's safe to say that it's really important how you manage your...
Make Your Slogan Ring True
Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one,...
The New Rules for Marketing
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn't change about marketing is that it's based on human emotions and responses. However, a lot else has changed about the world of marketing and how to...
Get Married To Get More Clients
I am bursting with pride about my new book Gentle Marketing: How To Gently Attract Loads of New Customers! due out on my birthday in May! Here's an excerpt that I hope will whet your appetite... As a small business marketing coach, I say you should get married to...
7 Traits of a Great Business Blog
If I had a dollar for every client who was afraid to blog, I'd never need another client again. As a small biz marketing coach, I know that the most authentic way to help our clients is to give them down to earth, real advice that sounds just like they're sitting...
Branding Lessons from the Oscars
I'm a huge (and frustrated since I can't see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are some great...
Are You A Conversational Gymnast?
If you're a small business owner like me and you want more clients, like it or not-you're probably talking to a lot more people than you ever did in your life! I talk to clients, I talk to potential clients, I talk to other small biz owners, I talk to people who...
Should You Be Anti-Valentine's?
It might seem like a very odd sentiment to be anti-Valentine's for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I'm going to literally throw up like my 3 year old did last night at daycare (yes,...
Project a Successful Image: 7 Ways
In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...
Turn Customers Into Your Best Salespeople: 4 Tips
As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...
A Lesson in Crisis Communication From Beyonce
I'm not American nor am I a sports fan but I'm a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don't know if you were aware of the pr crisis that Beyoncé faced when it was found out that she lip-synched at President...
How Smart Companies Use PR to Get the Word Out
It's pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to mesmerize...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
