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Poking my eyes out

Poking my eyes out

Have you ever wanted to poke your own eyes out during someone's speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I'll be speaking there myself this year. The talk was given by a sales rep for a...

Building Your Brand on Twitter

Building Your Brand on Twitter

As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things (some of them are admittedly no-brainers) to enhance and build your...

Make Your Slogan Ring True

Make Your Slogan Ring True

Your slogan is the best way to convey your brand voice and character. Your brand character is the only thing that makes you different than every other competitor in your industry. So do yourself a favour and have a slogan (or a tag line). Then after you get one,...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients