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7 Things Your Customers Want Most
It's hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though,...
Inside the Successful Leaders Mindset
Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person's hungry might be "What would satisfy me until...
Marketing Plan for Existing Clients
I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday--that my existing...
A Quick Guide to Making Your Brand's Story More Compelling
I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it's to serve or to protect, to entertain or to teach--there's...
3 Tricks for Saying 'No'
One of the loveliest, most capable clients I have heaved sobs of shame and dejection on our last call. For some time now, she had neglected her commitments to herself, her business and yes--to her coach, simply because she was incapable of saying 'no' to clients,...
Fall In Love With Your Business (Again)
Every small business owner has their off days when they're feeling stuck and life is feeling too hard. I really loved this idea of falling in love with your business all over again. Take out a piece of paper, and answer these questions for your own business: The...
How Original Are You?
What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...
The top 3 strategies for your business to survive and thrive in the new digital economy.
Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you've got it made. 1. Get customers into YOUR marketing system - not just “fans” on...
10 Dumb Sales Tactics to Avoid
When you're a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn't Surfaced...
What Your Email Address Really Says About You
I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to...
Best Sales Advice From a Martial Arts Master, Navy SEAL& More
While I'm not a fan of war, I am a fan of the discipline and superior training of the Navy SEALs. So when I saw this article about how the author related small business sales success to learnings from the SEALs, I had to share. Here are some of the lessons 1....
The Stupefying Simple Way to Pick Your Niche
Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
