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How Customers Decide to Buy
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do...
Surprise! You Can Win Customers For Life
Loyalty from customers is a lot less common than it used to be. What with free offers of everything from ebooks to free coaching sessions, the average consumer today has a lot of choices to hop around. Check out this article about how other businesses big and small...
7 Cold Calling Mistakes That Make You Look Like an Amateur
Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick...
5 reasons why I’m afraid I’ll grow my small business
A few nights ago at the Entrepreneurial Mom’s monthly meeting, a simple question was asked of the audience—“what is your biggest pain point?” Unanimously everyone agreed that it was not having enough clients. That sounds like a no brainer answer right?...
Wow that crowd-how to public speak to get clients
[youtube=http://www.youtube.com/watch?v=D5fhNP_Qb7I&feature=plcp] The snoring audience Has anyone ever fallen asleep during a presentation that took you hours to prepare? Has there ever been an abyss of loneliness at the end of your speech when not a single...
5 Things to Un-Learn From School
Remember killing yourself to do well in school? Well I don't know about you but I did. My parents told us school was important. As a small business, this article makes some very good points about forgetting all that you learned in school! 1. If you only do what...
Your Story Is Your Marketing Strategy
When you're a small business, you ARE your business. So to market it properly, you need to engage your clients' hearts and minds with the wonder of who you really are. Here's a great article about that: Tell your company's story. Everyone likes to know the story...
Build a Community Around Your Brand and Reap the Rewards
Raving fans for your brand make getting clients easier and cheaper. Social media didn't exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small Business...
Why an Amazing Logo is More Important to a Startup
You know what they say about first impressions right? Imagine going on a blind date wearing your mother's clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)... Read...
Turn Criticism Into Money
It hurts to hear bad stuff about ourselves. Did you ever think hearing it from client could actually make you money though? I am in full agreement with the author of the article below. Before, I was one of those cats who would throw the baby out with the bath...
9 Qualities of Amazing Entrepreneurs
When I was restructured a decade ago, my outplacement company gave me an assessment to determine if I'd make a good entrepreneur. I failed the test miserably, claiming I was too risk averse and required too much structure to be a happy entrepreneur. Today, I've...
Business Burnout
When you're the only crew on your ship, it's tough to take our hands off the rudder. So you keep saying to yourself... But many business owners don’t allow themselves the luxury of a day off here and there, and certainly not a vacation. This can lead to Business...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
