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Your Story Is Your Marketing Strategy
When you're a small business, you ARE your business. So to market it properly, you need to engage your clients' hearts and minds with the wonder of who you really are. Here's a great article about that: Tell your company's story. Everyone likes to know the story...
Build a Community Around Your Brand and Reap the Rewards
Raving fans for your brand make getting clients easier and cheaper. Social media didn't exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small Business...
Why an Amazing Logo is More Important to a Startup
You know what they say about first impressions right? Imagine going on a blind date wearing your mother's clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)... Read...
Turn Criticism Into Money
It hurts to hear bad stuff about ourselves. Did you ever think hearing it from client could actually make you money though? I am in full agreement with the author of the article below. Before, I was one of those cats who would throw the baby out with the bath...
9 Qualities of Amazing Entrepreneurs
When I was restructured a decade ago, my outplacement company gave me an assessment to determine if I'd make a good entrepreneur. I failed the test miserably, claiming I was too risk averse and required too much structure to be a happy entrepreneur. Today, I've...
Business Burnout
When you're the only crew on your ship, it's tough to take our hands off the rudder. So you keep saying to yourself... But many business owners don’t allow themselves the luxury of a day off here and there, and certainly not a vacation. This can lead to Business...
Sales Lessons My Mom Taught Me
My mom was a no-nonsense lawyer with a heart of gold. Her tongue however, was not made of silver (as they say). She told it like it is. Still does. I'm sure she'd agree with the rule that... 'No gift until after you write the thank-you note.' My mom was BIG on...
60 Seconds to Sell Yourself
I don't call them elevator pitches, I call mine bathroom lineup chat (I'm a woman). As was brought home to me at the sold out Oprah live event in Toronto where I waited with 6500 women to pee, it's really important to have a swift way to keep people interested and...
Losing Hope: The small business nightmare
http://www.youtube.com/watch?v=F-rRzSjDsF0 Finding solutions is all about mindset… I have a terrible suspicion. My clients aren’t hiring me (a branding coach) to teach them how to brand or how to market themselves. I doubt they even suspect the real reason...I’m...
My teacher Oprah
I saw Oprah live for the first time in my life this week in Toronto. Bucket list anyone? People (mostly women) were lined up for blocks and blocks. Parking lots around the venue were full. The radio was talking about the traffic jams caused by the event. Once I got...
Entrepreneurial Paralysis
“Excuse me, coming through!” I screamed at the people on the bike path as I unsteadily rolled at a fast clip on my blades. It was an uncommonly busy day at the Beach and I’m not the best rollerblader to say the least. Low and behold people were strolling on the...
3 feet from gold*
I’m re-reading Napoleon Hill’s famous book on positive thinking called ‘Think and Grow Rich’. It’s making my mind itch and stretch as it’s meant to. The story of Mr. Darby, the gold explorer who gave up on mining the ore because he unknowingly had hit a fault...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
