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Chala update 2012

Chala update 2012

I hope this letter finds you well! 2011 was a really interesting and wonderful year for me.  As you may have already heard (probably from me!) I left my 20 year marketing career and 7 year beloved job at BIC and launched my coaching business full time last August...

Coaching without trust

Coaching without trust

Ever try to coach someone who didn’t trust you? How far did that get? How about when someone you didn’t trust tried to coach you? Felt awful right? As Stephen Covey says “Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s...

Communicate or Dictate?

Communicate or Dictate?

When terrorist planes hit the twin towers on September 11, one man gained international attention and acclaim for his leadership. Struggling at a 36% in approval ratings for his rigid, dictatorial style of management, Rudy Giuliani was losing popularity fast prior...

A blues buster E-zine

A blues buster E-zine

Every newsletter I seem to read in the recent weeks is a strategy or list of to-do’s for coping during difficult economic times. Of course, I’m no dummy and I recognize why, but I decided to do a different type of list for the New Year. One that talks about...

The Emotional Office

The Emotional Office

A fellow coach who specializes in personal coaching mentioned to me that with her clients, she can always see emotions at play but that with corporate clients, she never could. I had to disagree with her. My whole world is corporate. I work in a corporation, have...

The Lonely Solopreneur

The Lonely Solopreneur

Your better half doesn’t want to hear another word about the business and none of your friends really understand what you do for a living. Their advice is often well meaning but grossly misplaced and pretty much useless. There is nowhere to turn, no one to vent to....

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients