by chala | Mar 27, 2020 | Marketing
We are in an unprecedented panic and chaos in the world. That’s not news to you. But if you’re a small business trying to navigate the mess, what might be news to you is that you have to change. And fast. Pivot Pivot American Airlines is taking out seats...
by chala | Mar 10, 2020 | Ezines, Marketing
“I just don’t know where to network anymore Chala, what with the virus now and all big meetings and conferences being postponed. What do I do?” asked my client when we talked about her marketing plan this week. Hence, the birth of the new term that...
by chala | Mar 5, 2020 | Marketing
I was almost gleeful when I came upon this quote in an article about “How to Sell Better in 13 Simple Words” in Inc magazine. When I read that a famous speaker who makes 6-figures with every talk said the same thing about brevity and clarity making you...
by Chala | Apr 24, 2019 | Marketing
A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called “Twinning Your Competition: Why 86% of Buyers Can’t See...
by chala | Mar 22, 2019 | Marketing
Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a two-tiered...
by chala | Mar 6, 2019 | Marketing
Sitting at what is perhaps the 1000th conference of my storied career, I’ve come to one firm conclusion: speakers who don’t include stories in their speeches or even panel discussions should be fired (if not shot…) Here’s why: You’re...
