by chala | Aug 18, 2020 | Marketing
One of my favourite former clients called me and her partners to a meeting to get my opinion this week. They had a hot new product related to covid safety on their hands and were dying to close the many leads in the pipelines. But the political climate was proving too...
by chala | Aug 4, 2020 | Marketing
I really liked Ellen. I truly thought she was funny and kind and brave. Little did I or the world know that she was sometimes the queen of ‘not-so-nice’. As a consumer, I was disappointed. But as a marketer, I’m fascinated by what’s happening...
by chala | Jun 26, 2020 | Marketing
I’ve said goodbye to the stages and crowded networking rooms thanks to a pesky little virus you may have heard of. Since then, I’ve hired a new coach and social sellers to change my prospect funnels to online ones. It’s been quite the experience, let...
by chala | Jun 18, 2020 | Marketing
I was recently in one of the most frenzied and yet best organized networking experiences of my life. In lockdown. A virtual conference networking on Zoom. Then I understood why this lockdown was good for everyone’s elevator pitch. Here’s the story.....
by chala | Jun 9, 2020 | Marketing, Small business growth
I went on a tiny little podcast called Entrepreneurs On Fire a few months ago. It was a big one. It had 1 Million downloads per month. I knew it would be big for my business but I didn’t know it would be painful. Best Laid Plans My team and I had built a great...
by chala | Jun 3, 2020 | Inspiration, Marketing
What, if anything should your brand say about George Floyd right now? Should you say something and risk the ire of people who are in great pain and resentment? Should you ignore the outpouring of emotion? It’s a conundrum that I had to face as a blue-eyed,...
